EFFECTIVE BUSINESS COMMUNICATION

98 views 9:36 am 0 Comments May 12, 2023

CRICOS Provider Code: 02219C BUSN20017 ǀ Assessment 1 and 3, Term 1, 2023 ǀ Page 1
School of Business and Law
CQUniversity Australia ǀ

BUSN20017: EFFECTIVE BUSINESS COMMUNICATION
ASSESSMENT ONE and ASSESSMENT TWO

Format: Assessment One and Assessment Two are scaffolded assessments
Assessment One:
The Annotated Bibliography
Assessment Two:
Part One: The Sentence-Level-Speaking-Outline (SLSO)
and
Part Two: The Individual Video Presentation
Weighting: Please see the following individual weightings
Assessment One
The Annotated Bibliography is worth 23 marks.
Assessment Two:
Part One: The SLSO is worth 15 marks and
Part Two: The Individual Video Presentation is worth 17
marks.
Due dates: Please make sure you are aware of these dates, as they are not the same
Assessment One:
The Annotated Bibliography is due in Week 8 (Friday)
Assessment Two:
Part One: The SLSO is due in Week 9 (Friday)
Part Two: The Video Presentation is due in Week10
(Friday).
Requirements: Both Assessment One and Assessment Two are based upon the following
case study. The following information outlines the case study and the
specific requirements of this assessment.
The Case: You are a communication consultant. You have been asked by the CEO
of a large-sized construction organisation to review the internal mediated
communication (including but not limited to email, Zoom, Teams). The
organisation, LOHI Construction, is a large multinational organisation
with offices in Melbourne and South-East Asia. The problem falls in two
general areas:
1. Mediated interpersonal communication; and
2. Mediated team communication.
Your task is to develop a video presentation that addresses ONE of these
problem areas. This video will be shared with all LOHI Construction
employees.
Please think about some of the challenges associated with your chosen
problem area. This will help you narrow your focus. Once you have
identified the challenges you can then start thinking about how you would

CRICOS Provider Code: 02219C BUSN20017 ǀ Assessment 1 and 3, Term 1, 2023 ǀ Page 2
School of Business and Law
CQUniversity Australia ǀ

BUSN20017: EFFECTIVE BUSINESS COMMUNICATION
ASSESSMENT ONE and ASSESSMENT TWO

respond to these challenges. With these thoughts in mind, you can start
sourcing your evidence from journal articles (the articles must be from
journals listed on the Required Journal List).
Assessment One: In order to accomplish this task, you first decide to write up an Annotated
Bibliography. You know that this is an important first step because the
Annotated Bibliography will help you find the evidence for your
presentation. Being aware of the reputable academic journal in the field
of communication you pick five articles from journals listed on the
Required Journal List (RJL) (Please see the assessment tile in Moodle for
the list of Journals). Failure to use a journal article from the RJL will
result in a zero mark for the individual bibliographic entry. For each
article in your Annotated Bibliography, you include:
1. An overview of the main focus or purpose or aim of the article (e.g.,
This article focuses on . . . .);
2. A summary of the theory, definitions of the main variables or
concepts, and if applicable the research methods (e.g., qualitative,
quantitative, or mixed methods);
3. A description of the findings, results and/or conclusions; and
4. An explanation of how this article will fit into your presentation (This
article will fit into the presentation . . . .). Please be as specific as
possible.
Other: Each entry should be between 200-300 words in length (1500 max
length). Please make sure you paraphrase. Do not directly copy
information from the journal’s abstract. Points will be deducted for
Annotated Bibliographies with a Turnitin overlap score of 20% or higher.
You must include a reference list (APA 7
th Edition).
Assessment Two: Part One: The next part of your task is the SLSO
The SLSO is an outline of the information (including referenced
information and reference list) contained within the presentation. Having
developed this document, you can then use it to develop your speaking
notes. There are some examples of a SLSO on Moodle (please see the
Assessment Tile).
References: The SLSO must include the 5 academic journal references you wrote
about in your Annotated Bibliography (you will reference the information
from these journal articles in-text and include the articles within a
reference list at the SLSO (APA 7
th Edition). Again–these references are
the same ones that were included in The Annotated Bibliography.
Length: As a general guide, the SLSO should be around 500-700 words in length.
Please remember this document is not a verbatim transcript of what you
are going to say in your presentation. It is a sketch or an outline of what
you plan to say.

CRICOS Provider Code: 02219C BUSN20017 ǀ Assessment 1 and 3, Term 1, 2023 ǀ Page 3
School of Business and Law
CQUniversity Australia ǀ

BUSN20017: EFFECTIVE BUSINESS COMMUNICATION
ASSESSMENT ONE and ASSESSMENT TWO

Assessment Two: Part Two: Having developed your SLSO you can then start on your
Individual Video Presentation. You will present and record a presentation.
There are instructions provided in Moodle on how to do this task. The
Video Presentation must include both the PowerPoint Slides and an image
of yourself speaking.
References: The presentation must include the 5 academic references you wrote about
in your Annotated Bibliography (Within your presentation you must
orally cite your references and include a reference list at the end of you
PowerPoint Slides (APA 7
th Edition). Again–these references are the
same ones that were included in The Annotated Bibliography.
Length: The Video Presentation should be nine to ten (9-10) minutes in length.
The introduction should be two (2) minutes in length. The body of the
presentation should be around 3-4 minutes, while the conclusion should
be around one (1) minute. It is important that you keep to time—do not go
over. Information beyond the 10 minutes will not be evaluated for
marking purposes. Please practice your presentation in advance so that
you know it is the correct length. You can use Zoom to record your video
presentation (please see Moodle for more instructions about recording and
uploading your presentation).
Purpose: The general purpose of Assessment One and Assessment Two is to
evaluate your ability to:
Recognise advanced knowledge and skills required in written,
oral, and interpersonal communication to address complex
business problems
Apply professional business writing and oral communication
skills to effectively inform or persuade a target audience
Deliver effective presentations to transmit knowledge, skills, and
ideas to both specialist and non-specialist audiences and achieve
business objectives
Critically analyse communication challenges faced by
organisations by applying established theories to develop
innovative strategies to address them
Apply autonomous thinking to reflect on good practices in
workplace communication in different organisational contexts
Other: Please make sure you are aware of the following requirements and
policies.
Please do not upload your PowerPoint slides.
A late deduction of 5%/day will be applied to assessment
submitted late without an extension in accordance with CQU
Policy. Extension request must follow the relevant CQU Policy.

CRICOS Provider Code: 02219C BUSN20017 ǀ Assessment 1 and 3, Term 1, 2023 ǀ Page 4
School of Business and Law
CQUniversity Australia ǀ

BUSN20017: EFFECTIVE BUSINESS COMMUNICATION
ASSESSMENT ONE and ASSESSMENT TWO

https://www.cqu.edu.au/__data/assets/pdf_file/0023/240287/Asses
sment-Policy-and-Procedure-Higher-Education-Coursework.pdf
There are resources within the Assessment Tile in Moodle that will
assist you with the required structure and format of the Annotated
Bibliography, the SLSO, and the Video Presentation. You must
follow all required formats as illustrated in Moodle and/or
discussed in the workshops.
We will work on this assessment during the workshops.
Therefore, it is essential that you attend the workshops.
Academic misconduct is taken very seriously and where warranted
an Academic Misconduct Case (AMC) will be raised.
If you have questions, please ask either your workshop leader or
Dr. Cait White (
[email protected]), the unit coordinator.