Digital Marketing

87 views 8:53 am 0 Comments April 4, 2023

You are a marketing consultant working with the U.K.-based brand-building agency, Ogilvy, where you have been tasked with completing the below project for one of their client brands listed below. Using the RACE framework, develop a B2C Digital Marketing Strategy.

The strategy must have an associated campaign, which is intended to run throughout June, July, and August of 2023. The strategy and associated campaign should be focused on the UK & Ireland markets.