Learners
Assessment Guide
Assessment 1 2022
BSBMGT617 Develop and implement a business plan RTO No: 21595 | CRICOS Code: 02634E
BSBMGT617 Develop and implement a business plan Assessment 1 2022 Page 1 of 8
©Copyright Academia International 2022 Version 5 Approved by: B. Wade
Assignment Coversheet
Name:
Student ID:
Email Address:
Class:
Unit name:
Unit Code:
Assignment name:
Student Declaration
I declare that –
a. The evidence I have submitted for assessment is my own work, and
b. The evidence I have submitted for assessment has not been shared with other
students, and I have taken all reasonable precautions to ensure that my work cannot
be accessed by other students that may seek to submit my work as their own, and
c. All of the sources of information used to prepare my work have been, or may be
accurately cited, and
d. I retain a copy of all my original for my own records, or for resubmission if required by
Academia Australia, and
e. I have read and understood Academia Australia’s policy regarding plagiarism, and I
accept the right of Academia Australia to investigate suspected plagiarism, and to act
in accordance with the policy and procedure I have read.
Student Signature: __________________________________________
Date of Submission: ___ / /
BSBMGT617 Develop and implement a business plan RTO No: 21595 | CRICOS Code: 02634E
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©Copyright Academia International 2022 Version 5 Approved by: B. Wade
Assessment Information
• You must achieve a satisfactory outcome for each of the required criteria of this assessment to be
deemed satisfactory for this assessment. You must achieve a satisfactory result for the assessments for
this unit of competency to achieve a competent result for the unit. If one or more of the assessment
results are not satisfactory, you will be Not Yet Competent for this unit.
• You may follow the Assessment Appeals process in the Student Handbook (www.academia21.com) if
you are not satisfied with:
o the assessment result; or
o the way an assessment was carried out by your trainer; or
o the conditions or structure of the assessment
The student handbook has the steps for reassessment if you receive a Not Yet Competent
mark and do not want to appeal.
Reasonable adjustment for assessment
Where students have highlighted Language, Literacy and Numeracy issues reasonable adjustment to the
assessment can be made. Should you receive a ‘Not Yet Competent’ or ‘Resubmit’ result for the assessment
you will be given the opportunity to re-submit your assessment work with any amendments requested by your
trainer.
The adjustment may include actions such as:
• Student demonstrating knowledge through verbal discussion to identify correct answers
• Student demonstrating knowledge through applied skills
• Allowing additional time relating to disability
• Through consultation amending assessment timeframes
• Assistance in the form of the training location to allow easier access
• Accessing relevant equipment or aids to assist the student
• Adjustments to the assessment methods to cater for any special needs (without effecting the integrity of the
outcome)
If a student requests or is identified as requiring reasonable adjustment to the training and assessment process a
detailed training and assessment plan including timetables, notes regarding the required adjustments, and any
related communications regarding the adjustments must be maintained in the students file.
The RTO Manager must review and authorise any request for ‘reasonable adjustment’ to ensure that any
adjustments and resulting outcomes are not affecting the integrity of the training and assessment process.
Location of and completion timeframes for assessment
The location of the assessment will depend upon the nature of the assessment. Assessments such as; role plays,
in class activities, presentations and written tests / knowledge questions will be conducting in the classroom. The
timeframes and due dates for these assessments, as well as any reports, projects or research assignments, are
documented in the stage outlines. Stage outlines are handed out at the beginning of each term.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent
performance of typical activities experienced in the management and leadership field of work and include access
to: appropriate documentation and resources normally used in the workplace, strategic, business and operational
plans, business information and data, interaction with others.
BSBMGT617 Develop and implement a business plan RTO No: 21595 | CRICOS Code: 02634E
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©Copyright Academia International 2022 Version 5 Approved by: B. Wade
Project – Business Plan
The rationale for this subject is for you to be able to write a business plan for business idea you have,
or to evaluate an existing business plan. You are required to use an existing business plan in
your workplace or at a minimum have the recent trading figures and financial details to review
the business’ operation. Alternatively, your trainer or teacher may provide you with a realistic
business plan to be applied to an operation with which you are familiar. Assessment 2 is based
on your business plan. To demonstrate competence each question must be answered by the student,
and the plan must be highly professionally presented and formatted. A business plan would be
submitted to the bank or investors to secure funds for your idea, so make sure that the business plan
represents the professionalism you demonstrate as a hospitality expert.
There are numerous criteria to cover in this assessment, so please ensure you have covered
all the points in detail before you submit your work.
| HOT TIP: Choose a business idea/concept that you are passionate about or think would work well in a real-life context. Think about your logo design, location, the type of products, customers, and the visual design concept of your business. This is a plan you could use to start your own business in the future, so get creative and have some fun. |
Additional Resources provided for the purpose of this assessment:
1. A business plan template (Word File: Business Plan Template xx) and a Business Plan Guide
(Word file: Business Plan Guide xx) which provides detailed instructions for the completion of
each section of the business plan template sourced from www.business.gov.au
2. A template for a balance sheet forecasts which may be used if desired (Excel sheet:
Business Plan Financials).
3. A sample business plan (Word File: Cafe-Paradiso-sample-business-plan) sourced from
https://www.business.qld.gov.au/business/support-tools-grants/tools/business-planning-kit
4. An online template with instructions to prepare a step-by-step business plan can be used by
registering for free with http://toolkit.smallbiz.nsw.gov.au/planning
5. This website contains demographic statistics which will assist you in your market research
https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/qui
ckstat/SSC21629
Use the below table to structure your business plan in a logical order, this can also be used as
a checklist before you submit your work. As a guideline the following key points need to be
addressed based on the Business plan template: Refer to the marking criteria for more details to
include in your business plan.
Part 1: Executive summary
| Cover page | Cover page with log business name, business location, ABN / ACN, GST numbers, company logo. |
| Table of contents | |
| Location, Address, contact details, Logo, website and operating hours. |
BSBMGT617 Develop and implement a business plan RTO No: 21595 | CRICOS Code: 02634E
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| Business overview | Introduce your type of business here, give a general overview- you will go into more detail in the next section. Include the type of business structure (sole-trader, partnership, company), the professional experience of the owner/s, what percentage of shares does each owner have, who will run the business and what role will they do. |
| Product and services features including pricing |
This is where you would include a menu for your business, food and alcohol, and what kind of services you provide, e.g. catering, events, take-away, dine in etc. |
| Target Market | Briefly outline the target market you intend to pursue- age, income, location, marital status, education level- you will go into this in more detail in the next section. |
| Budget | Briefly outline your expected budget to establish and launch the business. |
| Vision statement | What is your overall goal for the business, what are you as a business, committed to. |
| Mission statement | What do you plan to do as a business, e.g., become a franchise etc. |
| Future goals and objectives | What does your business plan to achieve in the future? |
Part 2. The Business
| Business Opportunity | Introduce here what the opportunity is, how is this a good investment for a potential stakeholder? Pitch the business idea to them. |
| Business structure and the management & ownership |
Go into more detail here than part one, explain what the business structure is, why have you chosen this, what are the skills and the attributes of the existing stakeholders that will make this business work well. |
| Organisation chart – Staffing required for the business. |
Design an organisational chart, detailing all staff members that will be involved in the business, their position, required skills, and what duties they will perform in their role. |
| Registration details & Licences and permits required. |
What licenses and permits will you need to apply for to operate as a business e.g. liquor license, footpath trading, food safety, APRA, GST, etc. |
| Legal considerations for the business |
What legal areas must you consider to operate your business, e.g. Fair Work, taxation, superannuation, Anti discrimination legislation etc. https://www.business.gov.au/Planning/Newbusinesses/ (make sure it relates to your industry). |
| Insurances required for the business |
List compulsory and non-compulsory insurances that your business will need. This must relate to Victorian hospitality insurance. |
| Risk assessment and assumptions | Things that could go wrong in the business, internal or external factors, how will the business negate these risks? |
| Operations and distribution channels. |
How will your business distribute its products and how will it operate in terms of suppliers etc. |
| Identify three suppliers for your business creating a table stating the products they supply your business and their contact details |
In a table format, list three suppliers, their logo, ABN, ACN, contact details and what products they will supply your business with. |
| Environmental sustainability plan | List your businesses plan to implement environmentally friendly practices, e.g., energy saving appliances, recycled paper products etc. |
BSBMGT617 Develop and implement a business plan RTO No: 21595 | CRICOS Code: 02634E
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| Corporate social responsibility plan | List your businesses plan to engage in corporate socially responsible behaviour within the community. |
| Communication plan with stakeholders |
Provide a plan of how your business will consult and communicate with and report to key stakeholders including: partners, financiers, customers, staff and technical advisers. Provided briefing details for consultation that occurred this is your plan and the methods you will perform this task. |
Part 3: The Market.
| Market research | Include research and statistics you have found that represent the demographic of your business location, who is living/working/studying in the area? What type of people may frequent your business? |
| Target market | This is a large section and requires a lot of detail. Based on your research from the above section, identify three different target markets for your business e.g., young families, international students, local office workers etc. For each category, you must break this down into sub-categories of: Age, Location, Gender, Income level, Education level, Marital or family status, Occupation, Ethnic background and Psychographic – Personality, Attitudes, Values, Interests/hobbies, Lifestyles, Behaviour). Include photos of your location demographics of your statistical research. |
| SWOT analysis | Include a detailed SWOT analysis for your business. |
| Competitor analysis (3 Competitors) |
Based on your above SWOT analysis, choose three competitors in your local area that are similar to your business. Identify their strengths and weaknesses and how this compares to your business. What are your businesses point of differences and how can you offer different products and services to them, what gives you a market edge? |
| How does your products and services provide value to customers and what is the businesses growth potential |
Base this answer on your competitor analysis |
| How will products and services succeed in your market and what is the anticipated demand for your product. |
Base this answer on your competitor analysis. |
| Pricing strategy for your product and services |
What are your pricing strategies for your products and services? This will be influenced by your chosen target markets |
| Marketing strategy including advertising and sales for your product and services |
How are you going to market and promote your products and services? What is your advertising strategy? |
| List of equipment you will need for the business and price. |
Include a comprehensive list of equipment, fittings, and fixtures you will need for your business, including their prices. Consider commercial kitchen equipment, plates, glasses, take-away containers, point of sales system, fridges, etc. This |
BSBMGT617 Develop and implement a business plan RTO No: 21595 | CRICOS Code: 02634E
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| will also help you calculate your start-up costs for the financial section. Include an approximate running cost per year for each piece of equipment. |
|
| Provide a statement for each of the following organisational policies and procedures for: Payment types accepted |
|
| Warranties and refunds | |
| Quality control processes | This section relates to how you will make sure your business is running at its full potential. Consider training for staff in food safety, customer service, etc. These quality control processes ensure your business is offering the best products and services, how will you make sure your staff are doing this? What training and support could you provide? |
| GAANT chart | Design a GAANT chart that displays the process your business will go through, from the time of conception, to the time it opens it doors. This is a big chart with many steps involved, and will involve such areas as: developing a business pan, consultation with stakeholders, finalising a budget, Sourcing equipment and staff, training, installations, finding a commercial premise, market research etc. Think about a GAANT chart like a recipe, a series of steps to achieve the end result. Include who is responsible for each step. |
| Reference list | Include a list of all the references you have used in your business plan. |
PART 4: The Financial Plan
Section 4 requires that you complete the excel spreadsheets located in the learning, resources,
upload these as a separate attachment to your business plan. Your trainer will discuss these in detail
in class. These include:
| Start-up costs |
| Balance sheet forecast |
| Profit and lost statement/income statement |
| Cash flow statement |
| Break-even analysis |
BSBMGT617 Develop and implement a business plan RTO No: 21595 | CRICOS Code: 02634E
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©Copyright Academia International 2022 Version 5 Approved by: B. Wade
Marking Criteria
| Project – Business Plan | Not Attempted | Not Satisfactory | Satisfactory | Excellent | Comments |
| 0 | 1 | 2 | 3 | ||
| BSBMGT617 Develop and implement a business plan | |||||
| Provides an overview of the Business including: Introduction to the business, Business name, Date established, Business location. |
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| Business structure including management & ownership overview detailing who runs the business, shares/ involvement of partners, experience. |
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| ABN / ACN, GST Registration, permit and licence requirements. | |||||
| Business vision, mission, values, objectives and goals | |||||
| Provides a description of the business, products and services including pricing. |
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| An Organisation chart which lists all relevant key staff. Provides an overview of required staff for the operation to achieve set objectives. |
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| Provides a statement and evidence for market research and innovation and an overview of market position of the organisation including: • Anticipated demand • Pricing strategy • Value to customer • Growth Potential |
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| Provides plan to consult, communicate with and report to key stakeholders including business partners, financiers, customers, staff and technical advisers. |
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| Provides a detailed overview of legal considerations essential for the operation of the business apart from licencing requirements. |
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| Provides a detailed overview of all insurance taken out to protect the business including details of cover business losses. |
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| Provides a list of equipment including purchase price ands approximate running costs per year. |
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| Provides an overview of suppliers, their services and relationship. | |||||
| Provides a statement for each of the following organisational policies and procedures: Payment types accepted |
BSBMGT617 Develop and implement a business plan RTO No: 21595 | CRICOS Code: 02634E
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©Copyright Academia International 2022 Version 5 Approved by: B. Wade
| Quality control and processes in place. |
| Warranties and refunds |
| Provides a completed risk management plan – this should be informed by the SWOT analyses of the business and competitor analysis undertaken (3 Competitors) |
| Provides a sustainability plan that describes the business’s environmental resource impacts strategies to minimise impacts and risks including actions. |
| Plans to engage with the community (CSR – Corporate Social Responsibility) |
| Provides an overview of marketing team, sales techniques, tools and set goals and details for planned advertising and promotions |
| Provides a clear action plan which details milestones, dates and persons responsible (GANTT Chart) |
| Provides an overview of key financial objectives and finance requirements (Start-up cost, Income statement, Cash Flow Statement, Profit and loss Statement, Balance Sheet and Break Even Analysis) |
| Provides a bibliography for all sources referenced |
| Total Marks out of 78 |
Student is satisfactory for this assessment task: Yes Not Yet
| ________________________________ Trainer’s Signature |
___ / ___ / _____ Date |
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