Data insights For Business Decisions

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Quality Assurance Record
Internal approval: Anh Nghiem, 25/01/2023

Assignment Brief Academic Year 2022-23
Module Code and
Title:		 MG413
Data insights For Business
Decisions		 Module Leader: Dr Christopher Ghogomu
Assignment No.
and Type:		 CW1 15-Minute Group
Presentation, Notes and
Group Log		 Assessment
Weighting:		 30%
Submission Date: In-class Presentation: w.c.
20/03/2022
Submission via VLE by
31/03/2023 before 2 pm		 Target Feedback
Date:		 3 weeks after submission
deadline
Note: Group members’ names and BNU IDs must be provided on the cover page. Each member
of the group must submit the same document/file from their own LSST Connect account. Grade
and feedback will not be allocated for any non-submissions from the group members.
You must submit one file (Word or PDF) that includes:
The slides of your group presentation;
Accompanying notes and supporting material;
A detailed group log, registering who has carried what work.
Assignment Task
Financial services is a broad term used to describe the various offerings within the finance industry–
encompassing everything from insurance and money management to payments and digital banking
technology. There are three general types of financial services: personal, consumer, and corporate.
In groups of no more than 5 people – prepare a 15-minute presentation on the ‘ Role of data and
information within the Financial Services Sector’ – you can choose one or more organisations in this
sector to help illustrate your findings.
Your presentation should cover the following tasks:
1. What type of data is collected and how is it used by the organisation(s). Identify if this is Big Data,
and if this is 1st, 2nd, or 3rd party data?
2. Describe traditional market research and how this is different from Big Data.

 

3. Explain how information is captured and stored with key references to types of databases and
management information systems.
4. Describe the impact of technological development on the role and use of data in the business
decision making process within this sector.
5. Set out how information and data is used within the day to day operations of organisations within
this sector and what is its strategic importance to the organisations within this sector.
6. Set out a research plan for this sector to improve data capture and its use in a
sector/organisation.
See below for specific task requirements.
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 1 Identify and select relevant sources of data and information for decision making.
LO 2 Analyse and present information to support decision making.

 

Task requirements
Your slide deck should have an agenda, introduction, clearly defined sections / headings and a
conclusion. Your sources should be cited on the slide and then fully referenced in a reference list
slide at the end of the presentation.
It is anticipated that you will use specific organisational examples as well as sector specific
information.
You will also have the opportunity to work on your group presentations during seminar time and you
can get tutor feedback on a draft presentation in the week before your pre-arranged timeslot.
All group members should participate in the delivery of this group presentation.
You must submit one file (Word or PDF) that includes:
The slides of your group presentation;
Accompanying notes and supporting material;
A detailed group log, registering who has carried what work.
Assessment and Feedback
Please keep a record of group work meetings, including attendance and work allocation v work
done to the required standard. This should be submitted with the final report and slides. Use Google
Docs to do this.
Presentations will take place in a pre-arranged timeslot during normal tuition hours for this module.
Failure to attend or failure to be punctual (without good reason) will be treated as a non-submission.
Presentations will be timed.
You will receive verbal feedback immediately after your presentation so you may want to have a
pen and paper to hand to record some of this feedback.
You should use this feedback to make alteration to your final submission.
You will NOT be provided with your grade at this time but after a three-week period from the
submission deadline.
Referencing and research requirements
Please reference your work according to the Harvard style as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and
Shields, G. (2016) Cite them right: the essential reference guide. 10th ed. Basingstoke: Palgrave
Macmillan. Copies are available via the university library.
You are expected to provide at least three references to support your presentation.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated
learning outcomes for this assignment (see above) and against other key criteria, as defined in the
University’s institutional grading descriptors. A proportion of your marks will also depend upon your use of

 

Submission details
This assignment should be submitted electronically.
Please use the relevant Turnitin submission point in the Upload My Assignment area on LSST Connect.
Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the
following file types: Microsoft Word, PDF. Your file must also contain at least 20 words of text, consist of
fewer than 400 pages and be less than 40MB in size.
You can submit your work as many times as you like before the submission date. If you do submit your
work more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your work, you will receive a digital receipt as proof of submission, which will
be sent to your LSST email address. Please keep this receipt for future reference, along with the original
electronic copy of your assignment.
You are reminded of the University’s regulations on academic misconduct, which can be viewed
on the University website: https://bucks.ac.uk/__data/assets/pdf_file/0024/9546/Academic
Misconduct-Policy.pdf. In submitting your assignment, you are acknowledging that you have read
and understood these regulations.
Submission date and time
This assignment should be submitted before 14:00 UK time on the set date of submission.
Work that is submitted up to 10 working days beyond the submission date will be accepted as a late
submission. Late submissions will be marked, and the actual mark recorded but will be capped at the
pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this
period will not be marked and will be treated as a non-submission.
Feedback and marks for this assignment will be available three weeks after the submission deadline.

 

academic referencing conventions. This assignment will be marked according to the grading descriptors
for Level 4.
This being a group presentation you will be receiving a mark for the performance of the group (this mostly
relates to the structure and the content of your presentation).
Each member of the group will be questioned on the section of the presentation they have given.
Individual marks will be adjusted based upon whether their individual contribution of the knowledge and
understanding of their task and its link to whole project is appropriate for this level of study.

Quality Assurance Record
Internal approval: Anh Nghiem, 25/01/2023

Fail Fail Pass Pass Pass Pass Pass
0-34 (F) –
Fail		 35-39 E –
Marginal fail		 40-49 (D) 50-59 (C) 60-69 (B) 70-79 (A) 80-100 (A+)
Not successful Below required
standard		 Satisfactory Good Very Good Excellent Outstanding
Knowledge and
Understanding
(30%)
This should include evidence
of:
Types of data is
collected and used
by the
organisation
The orthodox
market researches
How information is
captured and
stored		 The work
demonstrates a limited
and/or substantially
inaccurate or no
understanding of types
of data is collected
and used by the
organisation, the
orthodox market
researches and how
information is captured
and stored.		 The work
demonstrates an
insufficient
understanding of
types of data is
collected and used by
the organisation, the
orthodox market
researches and how
information is
captured and stored.		 The work demonstrates
a basic understanding
of types of data is
collected and used by
the organisation, the
orthodox market
researches and how
information is captured
and stored.		 The work demonstrates
sound breadth and
depth understanding of
types of data is
collected and used by
the organisation, the
orthodox market
researches and how
information is captured
and stored.		 The work demonstrates
refined understanding
of types of data is
collected and used by
the organisation, the
orthodox market
researches and how
information is captured
and stored.		 The work demonstrates
highly accomplished
understanding of types
of data is collected and
used by the
organisation, the
orthodox market
researches and how
information is captured
and stored.		 The work demonstrates
exceptional
understanding of types
of data is collected and
used by the
organisation, the
orthodox market
researches and how
information is captured
and stored.
Analysis and criticality
(20%)
This should include evidence
of:
Logic argument in
discussing the
differences and
connections of
concepts as
detailed in the
assignment tasks.
Use the range of
course and other
materials		 Work demonstrates a
limited or no ability to
develop lines of
argument and make
sound judgements of
discussing the
differences and
connections of
concepts as detailed
in the assignment
tasks.
Little or no use of
relevant and
appropriate sources to
support arguments		 Work demonstrates
an insufficient ability
to develop lines of
argument and make
some sound
judgements of
discussing the
differences and
connections of
concepts as detailed
in the assignment
tasks.
There is some limited
evidence of the
ability to select
evaluate and
comment on a limited
range of relevant and
appropriate sources
to support arguments		 Work demonstrates a
sufficient ability to
develop lines of
argument and make
largely sound
judgements of
discussing the
differences and
connections of
concepts as detailed in
the assignment tasks.
Use of a sufficient
range of relevant and
appropriate sources to
support arguments,
some of which are
independently selected		 Work demonstrates
well developed lines of
argument and sound
judgement of
discussing the
differences and
connections of
concepts as detailed in
the assignment tasks.
Use of a sound range
of relevant and
appropriate sources to
support arguments
some of which
independently selected		 Work demonstrates
well developed lines of
argument and
sophisticated
judgement of
discussing the
differences and
connections of
concepts as detailed in
the assignment tasks.
Use of a sophisticated
range of relevant and
appropriate sources to
support arguments
some of which are
independently selected		 Work demonstrates
highly accomplished
development of lines of
argument and
independent judgement
of discussing the
differences and
connections of
concepts as detailed in
the assignment tasks.
Use of a highly
accomplished range of
relevant and
appropriate sources to
support arguments
many of which are
independently selected		 Work demonstrates
exceptionally
accomplished
development of lines of
arguments as well as
sophisticated and
independent judgement
of discussing the
differences and
connections of
concepts as detailed in
the assignment tasks.
Use of an exceptional
range of relevant and
appropriate sources to
support arguments
many of which are
independently selected
Application, evaluation
and recommendation
(30%)
This should include evidence
of:
The impact of
technological
development on
the role and use of		 The work
demonstrates a limited
or no ability to apply
and identify the impact
of technological
development and use
of data, its strategic
importance and make
recommendations to		 The work
demonstrates an
insufficient ability to
apply and identify the
impact of
technological
development and
use of data, its
strategic importance		 The work demonstrates
a sufficient ability to
apply and identify the
impact of technological
development and use
of data, its strategic
importance and make
recommendations to
improve data capture		 The work demonstrates
an ability to apply and
identify the impact of
technological
development and use
of data, its strategic
importance and make
recommendations to
improve data capture		 The work demonstrates
an ability to apply and
identify the impact of
technological
development and use
of data, its strategic
importance and make
recommendations to
improve data capture		 The work demonstrates
an ability to apply and
identify the impact of
technological
development and use
of data, its strategic
importance and make
recommendations to
improve data capture		 The work demonstrates
an ability to apply and
identify the impact of
technological
development and use
of data, its strategic
importance and make
recommendations to
improve data capture

 

data in the
business decision
making process
within your chosen
sector
Data used and its
strategic
importance to the
organisation within
its sector
Recommend
improving data
capture and use in
a
sector/organisation		 improve data capture
and use in a chosen
sector/organisation		 and make
recommendations to
improve data capture
and use in a chosen
sector/organisation		 and use in a chosen
sector/organisation		 and use in a chosen
sector/organisation in a
consistent and informed
manner		 and use in a chosen
sector/organisation in a
capable and effective
manner.		 and use in a chosen
sector/organisation in a
highly accomplished
manner		 and use in a chosen
sector/organisation in
exceptionally
accomplished manner
Transferable skills (20%)
This should include the
evidence of:
Presentation and
reference skills
Professionalism		 Demonstrates limited
or no ability in verbal
communication is
unclear (pace, pitch,
clarity and enthusiasm)
and no attempt in
presentation design
with no structure and
no attempt to support
with visual aids, all
texts.
Too many errors in
referencing or no
reference.
Demonstrates limited
or no ability in
professionalism
(punctuality, time
management way
more exceeds 15
minutes or too short
presentation, dress
and inability to respond
and handle questions)		 Demonstrates an
insufficient ability in
verbal
communication
(pace, pitch, clarity
and enthusiasm) and
insufficient
presentation design
with no structure and
no attempt to support
with visual aids, all
texts.
Limited attempts to
adheres to rules of
Harvard Referencing
in text, many
elements missing in
reference list.
Demonstrates an
insufficient ability in
professionalism
(punctuality, time
management way
more exceeds 15
minutes or too short
presentation, dress
and inability to
respond and handle
questions)		 Demonstrates a
sufficient ability in verbal
communication (pace,
pitch, clarity and
enthusiasm) and basic
presentation design
with some attempt to
provide structure and
may/may not support
with visual aids.
Satisfactory adheres to
rules of Harvard
Referencing in text,
some elements missing
in reference list.
Demonstrates a
sufficient ability in
professionalism
(punctuality, time
management may
exceed 15 minutes or
too short presentation,
dress and ability to
respond and handle
questions to some
extents)		 Demonstrates
consistent and
confident ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and
presentation design
with some structure and
attempt to support with
visual aids.
Good adheres to rules
of Harvard Referencing
in in text and ref list.
Demonstrates
consistent and
confident ability in
professionalism
(punctuality, time
management may
exceed 15 minutes,
dress and ability to
respond and handle
questions reasonably)		 Demonstrates high
proficient ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and
sophisticated
presentation design
with clear structure and
support well with visual
aids.
Very good adheres to
rules of Harvard
Referencing in text and
in reference list
Demonstrates high
proficient ability in
professionalism
(punctuality time
management well in 15
minutes, dress and
ability to respond and
handle questions well)		 Demonstrates highly
accomplished ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and
sophisticated
presentation design
with clear structure and
support with excellent
visual aids.
Excellent adheres to
rules of Harvard
Referencing in text and
in reference list.
Demonstrates highly
accomplished ability in
professionalism
(punctuality time
management well in 15
minutes, dress and
ability to respond and
handle questions
excellently)		 Demonstrates
exceptional ability in
verbal communication
(pace, pitch, clarity and
enthusiasm) and
sophisticated
presentation design
with clear structure and
support with
outstanding visual aids.
Outstanding adheres to
rules of Harvard
Referencing in text and
in reference list.
Demonstrates
exceptional ability in
professionalism
(punctuality and time
management well in 15
minutes, dress and
outstanding ability to
respond and handle
questions)