TeamINN CRM (Customer Relationship Management) Information
Preferences of Customers when Dining Out
It was found that consumers are increasingly looking for dining options that are both convenient and
save them time.
Besides caring about convenience, consumers also desire additional dining choices such as:
• kid-friendly restaurants,
• quality products and
• restaurants that cater to dietary needs.
• they also have an increased appetite for specialty regional foods that they find difficult to
make on their own.
There are five insights from the information collected that are driven by consumers’ busy lifestyles.
1. Family-centric dining culture.
2. Food trust.
3. Dietary needs.
4. Convenience.
5. Global, regional foods.