According to Schermerhorn (2012), Corporate Social Responsibility (CSR) is an organisation’s obligation to act in ways that serve both its own interests and the interests of stakeholders, representing society at large. Sustainability is an important social responsibility goal.Marketing Research and Data Analysis

Discuss this statement using an organisation to illustrate CSR practices. To do this you should describe, apply and critically evaluate the applicability of relevant theoretical concepts in influencing sustainability practices in your chosen organisation. Consider multiple perspectives: stakeholders will have different and sometimes conflicting interests.

Refer to relevant academic literature and source materials.

Rationale

This assessment addresses the following subject learning objectives.

be able to critically analyse and evaluate a variety of management theories and practices;

be able to critically examine management and organisational theories and practices in the context of contemporary society and social values;

be able to identify and apply a variety of management and organisational theories and practices;

be able to critically reflect on ethical theories and social responsibility ideologies to create organisational sustainability.

This assessment will also give you skills in using empirical evidence to support your arguments.

Presentation

Please see presentation guidelines in the ‘Assessment Information’ section of the subject outline.

Requirements

You must follow an essay structure which includes an introduction; a body that outlines the argument, analyses the literature researched and answers the essay question; and a conclusion. Your writing style must follow professional literacy which includes the following.

Citations and a final reference list that follows the APA 6 guidelines accurately. Please see the CSU Referencing website athttp://student.csu.edu.au/study/referencing-at-csu

Academic language (respectful, non-emotive, inclusive, non-sexist) and accurate English mechanics (spelling, grammar, punctuation etc.)

A minimum of three (3) academic journals as citations/references.