From the From the Comprehensive Learning Assessment 1, you prepared an effective outline of your
illustrative paper and performed a preliminary review of essential concepts and applications of
marketing analytics. Also, you made an arrangement of a few Microsoft Excel-based tools and
techniques that intend to recommend to the company for effective execution of marketing
analytics.
Now for your Comprehensive Learning 2, you will have to develop an illustrative paper with
development of Microsoft Excel-based tools and techniques to be used in performing marketing
analytics for a selected consumer goods marketing company operating in the country of your
choice.
1, you prepared an effective outline of your
illustrative paper and performed a preliminary review of essential concepts and applications of
marketing analytics. Also, you made an arrangement of a few Microsoft Excel-based tools and
techniques that intend to recommend to the company for effective execution of marketing
analytics.
Now for your Comprehensive Learning 2, you will have to develop an illustrative paper with
development of Microsoft Excel-based tools and techniques to be used in performing marketing
analytics for a selected consumer goods marketing company operating in the country of your
choice.