HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1
Assessment Details and Submission Guidelines | |
Trimester | T1 2020 |
Unit Code | HI6006 |
Unit Title | Competitive Strategy |
Assessment Type | Individual Assignment |
Assessment Title | Essay – Key Strategy Development Tools |
Purpose of the assessment (with ULO Mapping) |
Students are required to write a Comprehensive discussion of any three of the strategy models, with practical application to current business examples |
Weight | 20% of the total assessments |
Total Marks | 20 |
Word limit | Not more than 1500 words |
Due Date | Week 5 [Late submission penalties accrue at the rate of -10% per day] |
Submission Guidelines |
• All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style. |
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FACULTY OF
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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1
Purpose:
Assignment 1 Specifications
This assignment aims at ensuring that students have familiarised themselves with the foundational
strategy development models and are able to relate them to current practical business examples.
.
Details
Write an essay explaining what the main strategy development tools are and how they are used in
business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five
Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact
Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical
examples from industry.
In this essay, sub-headings are permitted.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard
style.
Your final submission is due Friday of week 5 at midnight.
Assignment Structure
One page for your explanation of each model, including the example.
Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page
conclusion.
Add a cover page at the front.
Add a Reference List at the end.
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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1