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| Trimester | T1 2022 |
| Unit Code | HI6006 |
| Unit Title | Competitive Strategy |
| Assessment Type | Group Assignment – maximum 4 persons per group Note: Groups must be formed by week 6. Once a group is formed, no changes are allowed. |
| Assessment Title | Report – Case Analysis using Strategy Models |
| Purpose of the assessment | Students are required to explain in report format, with reference to case studies that relate to each of the strategy models of your choice, how at least any two of the following strategy models are applied, i.e. one from each column here: Choose ONE model from this column And Choose ONE model from this column Positioning Grid (lecture 2) PROFIT and VRIO in combination (lecture 3) Porter’s generic business strategy (lecture 4) Cross Impact Analysis (CIA, in combination with SWOT) (lecture 3) Product Life Cycle (lecture 5) Diversification and the BCG Matrix (lectures 6 and 7) Porters International Diamond model (lecture 8) Values Journey and Organisational Pathologies (lecture 9) NB: Use a different case for each. Be sure to base your answer on the models studied in class and quote all academic sources. This is strictly required to be your own original work. Most of the facts you need to apply to your 2 models should be drawn from the tutorial cases you choose. You may also introduce some additional case material, correctly referenced, but at least 50% of your content must come from the cases provided in Blackboard Tutorial Materials. |
| Weight | 40% |
| Total Marks | 40 [note: the total assignment is graded out of 40] |
| Word limit | Report not more than 2500 words |
| Due Date | Week 10 (27th May 2022) for the final report. [Late submission penalties accrue at the rate of -5% per day] |
| Submission Guidelines | All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style. At the end of your report please include an appendix stating ‘who wrote which section’, i.e. provide the student name and number for each section of the report. |