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Student Full Name: |
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Student ID |
CHCCOM003 – Communication Plan
COMMUNITY SERVICES SPECIALISATION
Diploma of Community Services
Assessment Task 4
Australian Learning Group Pty Ltd
RTO 91165, CRICOS 03071E ACN 112 741 723
Table of Contents
Assessment Outline
QUALIFICATION/S:
CHC52015 – Diploma of Community Services
COMMUNITY SERVICES SPECIALISATION
CHCCOM003 Develop workplace communication strategies
Assessment Tasks and Plan
You are required to complete all assessment tasks.
The due dates for each tasks are listed below. Your trainer will give you the date applicable to your term of study in Week 1 of term.
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Assessment Task |
Term Due Date |
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Assessment Task 1: Written Questions |
Friday Week 5 |
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Assessment Task 2: Social or Cultural Issue Research Project |
Friday Week 7 |
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Assessment Task 3: Community Services Program |
Friday Week 8 |
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Assessment Task 4: Communication Plan |
Friday Week 9 |
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Assessment Task 5: Written Questions |
Friday Week 10 |
Please note that in addition to completion of the above task, to achieve competency, you will need to complete the required work placement terms and associated assessments.
Assessment Instructions and Guide
Before starting your assessment, make sure you do the following:
Read all questions and tasks carefully and complete in your own words.
Use student textbooks and readings to support your answers,
If you are unsure of any tasks, ask your trainer for further explanation,
Answer EVERY question,
Before submitting your assessment, make sure you have completed the following:
Fill out the cover sheet (including ticking the boxes for the student declaration),
Answer EVERY question in EVERY task,
Label all electronic files clearly, with the assessment task number, full name and date, eg. AS1 Sally Smith 01/02/2022,
Include any documents related to in-class simulation tasks,
Re-submit assessments in line with the ALG Assessment policy
Assessment Task 4: Communication Plan
TASK SUMMARY:
In this task you will need to develop a communication plan based on the following scenario. Amongst other skills you will be assessed on your ability to communicate effectively in a written and verbal context. You will need to refer to your student guide as well as perform some additional research of your own.
This assessment relates to the following units:
CHCCOM003 Develop workplace communication strategies
RESOURCES AND EQUIPMENT REQUIRED TO COMPLETE THIS TASK
Access to your Structured Study Plan and Assessment Plan
Access to assessment template (Online Student Area)
Access to textbooks and other learning materials.
Access to a computer and the Internet
INSTRUCTIONS:
You will do this task in your own time.
Please refer to the Structured Study Plan and Assessment Plan for the scheduled activities and timelines associated with this task.
You need to answer all questions correctly.
You must use your computer to type in the answers to the questions.
Scenario: You are working for a newly established community services organisation. One of the senior managers has asked you to develop a new communication strategy for employees to refer to when using digital media.
Brief: You are to develop a communication plan proposal that outlines the strategy (and any associated protocols to go with it) you will use to provide information to and promote your organisation to all future prospective clients. You will need to present this proposal to a group of at least three (3) of your classmates and your trainer.
Instructions:
Write a 1–2-page communication plan that addresses the above brief.
Your plan should follow a logical structure and be written in a formal manner.
Include all of the following aspects outlined below in your plan:
Identifying the audience needs and how these will be met
The communication objectives and how these will be reached by your strategy
Incorporating promotional and communication activities into the plan
Setting out how communication will be formulated to customise your message for the needs of your organisation
Resource and budget requirements (including the possible financial implications and/or return on investment)
The possible impacts on competitors (such as similar community service organisations) and stakeholders (such as employees or partners)
Determining who will be responsible for which aspect of the plan
Any information or resources that will support the implementation (you should prepare and attach these to your plan, if possible. If not, you should indicate how you will access and prepare these resources when implementing the plan.)
Deciding on how you will test that the plan has met its objectives including evaluation of the strategy
Present this plan to a group of at least three (3) people (including your trainer), who will represent the staff of your organisation. The people that you present to should be from a diverse range of backgrounds, to reflect a typical workplace. In your presentation you must outline:
The communication strategy and protocols that you have developed
How this strategy will be implemented
The needs of the company with regard to communication and social media, and how your strategy will meet these needs
The standards that will need to be maintained when by staff when using these strategies/protocols.
When giving your presentation, you must use at least one (1) form of presentation media. This may include a PowerPoint, a white board, a projector or computer screen, a diagram or a handout.
Obtain written feedback from at least two (2) of the people you presented to (this may not include your trainer) which addresses:
Whether the strategies and protocols outlined in your presentation are achievable
Whether your strategies meet the needs of the company
Whether your strategies are clear and understandable.
This feedback must be submitted to your trainer for assessment.
Record and submit a reflection that includes:
A summary of any lessons that you learned from this presentation and the feedback you received.
A list and explanation of areas for continuous improvement. This reflection should be roughly 200 words.
PART 1: Communication Plan |
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Write a 1–2-page communication plan that addresses the above brief. Your plan should follow a logical structure and be written in a formal manner. Include all of the following aspects outlined below in your plan: Identifying the audience needs and how these will be met The communication objectives and how these will be reached by your strategy Incorporating promotional and communication activities into the plan Setting out how communication will be formulated to customise your message for the needs of your organisation Resource and budget requirements (including the possible financial implications and/or return on investment) The possible impacts on competitors (such as similar community service organisations) and stakeholders (such as employees or partners) Determining who will be responsible for which aspect of the plan Any information or resources that will support the implementation (you should prepare and attach these to your plan, if possible. If not, you should indicate how you will access and prepare these resources when implementing the plan.) Deciding on how you will test that the plan has met its objectives including evaluation of the strategy |
| Write Communication Plan below: |
PART 2: Presentation: |
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Present this plan to a group of at least three (3) people (including your trainer), who will represent the staff of your organisation. The people that you present to should be from a diverse range of backgrounds, to reflect a typical workplace. In your presentation you must outline: The communication strategy and protocols that you have developed How this strategy will be implemented The needs of the company with regard to communication and social media, and how your strategy will meet these needs The standards that will need to be maintained when by staff when using these strategies/protocols. When giving your presentation, you must use at least one (1) form of presentation media. This may include a PowerPoint, a white board, a projector or computer screen, a diagram or a handout. |
| Write your presentation notes below: (If you are using PowerPoint for presentation, ensure you submit copy of it as supporting evidence.) |
PART 3: Feedback: |
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Obtain written feedback from at least two (2) of the people you presented to (this may not include your trainer) which addresses: Whether the strategies and protocols outlined in your presentation are achievable Whether your strategies meet the needs of the company Whether your strategies are clear and understandable. This feedback must be submitted to your trainer for assessment. |
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| Feedback 1: | |
| Name of person who provided feedback: | |
| Feedback 2: | |
| Name of person who provided feedback: | |
PART 4: Reflection: |
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Record and submit a reflection that includes: A summary of any lessons that you learned from this presentation and the feedback you received. A list and explanation of areas for continuous improvement. This reflection should be roughly 200 words. |
| Write your reflection notes below: |
Assessment Task 4: Assessor Checklist
PART 1: Communication Plan |
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Comments |
Satisfactory |
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| Did the student develop a communication plan that addresses the brief? |
YES ☐ NO ☐ |
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| Did the plan include all of the following aspects outlined below in your plan: | |||||
Identifying the audience needs and how these will be met
The communication objectives and how these will be reached by your strategy
Incorporating promotional and communication activities into the plan
Setting out how communication will be formulated to customise your message for the needs of your organisation
Resource and budget requirements (including the possible financial implications and/or return on investment)
The possible impacts on competitors (such as similar community service organisations) and stakeholders (such as employees or partners)
Determining who will be responsible for which aspect of the plan
Any information or resources that will support the implementation (you should prepare and attach these to your plan, if possible. If not, you should indicate how you will access and prepare these resources when implementing the plan.)
Deciding on how you will test that the plan has met its objectives including evaluation of the strategy
YES ☐ NO ☐
PART 2: Presentation:
Comments
Satisfactory
Yes/No
Did the student present this plan to a group of at least three (3) people (including your trainer) with diverse background outlining:
The communication strategy and protocols that you have developed
How this strategy will be implemented
The needs of the company with regard to communication and social media, and how your strategy will meet these needs
The standards that will need to be maintained when by staff when using these strategies/protocols
YES ☐ NO ☐
Did the student use at least one (1) form of presentation media. This may include a PowerPoint, a white board, a projector or computer screen, a diagram or a handout.
YES ☐ NO ☐
PART 3: Feedback:
Comments
Satisfactory
Yes/No
Did the student obtain written feedback from at least two (2) of the people you presented to (this may not include your trainer) which addresses:
Whether the strategies and protocols outlined in your presentation are achievable
Whether your strategies meet the needs of the company
Whether your strategies are clear and understandable.
YES ☐ NO ☐PART 4: Reflection:
Comments
Satisfactory
Yes/No
Did the student submit a reflection that includes:
A summary of any lessons that you learned from this presentation and the feedback you received.
A list and explanation of areas for continuous improvement. This reflection should be roughly 200 words
YES ☐ NO ☐Specific feedback:PART 1: Communication Plan
Satisfactory ☐
Not Satisfactory ☐
Date:PART 2: Presentation:
Satisfactory ☐
Not Satisfactory ☐
Date:PART 3: Feedback:
Satisfactory ☐
Not Satisfactory ☐
Date:PART 4: Reflection:
Satisfactory ☐
Not Satisfactory ☐
Date:Trainer/assessor name:
Trainer/assessor signature: