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MOCIU113 Name: wategy, triter rise aria innOvalion
Mark as read
Module Code:
LSBM306
Level
Credit Value
30
Module Leader:
A.dernic Year
Knowledge Mporu
2020.21
2. Assessment Structure
Item of Assessment
Case Study
Weighting
This assessment is worth 6096 of the module gra.
Word Limit
3,000 words
Submission Deadline
Tuesday 5 January 2021, 3pm
Acceptable Formats for Submission
Microsoft Word
Feedback and Provisional Grade,
Feed.ck and provisional grades will normally . due 20 working .ys after the .bmIssion deadline
Resubmission Date
Fri.y 7 May 2021, 3pm
3. Assessment 2 Details
3.1 Task
The word limit for this assignment is 3,000 words. Read the short brief on Amazon below. Case Background: Amazon Succosses and Failures of Amazon’s Growth Strategies: Cause. and Consequenc.
By May 2017, Amazon shares traded at a record high, above USD1,000. which surpassed the share phi. of Googie parent Alphabet Started as an online bookstore 22 years earlier. Amazon had achiev07 unceasing grovAti. becoming the largest Internet bookstore, 702 1219221 online marketplace. a global media company. and the most successful IT service provider. In 2015, the online retailer expand. to
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trat tc= I rinnu -rgcbitencl agr=tn’aszairli’as made countless strategic moves. The case explores Amazon’s 20-year path for growth a. introduces both successful and failed strategic moves. Successful strategic moves are Marketplace, Prirne, Amazon Web Services, and Kindle; failed strateg.
Mrthhere gtharaden perc”tencmrgesnal uTnitts”is”crionr= thrd==mssorsnttrarteltd’f=strinslrukdecenntrsi.grPt assessm.t that you undertake will be:ssessed using theicommortgading system. Information about the grading system can be found M your Student andbook, Secbon 0
The Gra. Criteria can be found in Appendix C of your Stu.nt Handbook.
Assessment B. LSBIN306 – 2020.21
Page 2
2
=nacre’s :grci TnemA9 stte,:rWelne. Etgener.Satsrart ec:nTectileBnYceleonffirA=.)17sina=71:1’L’adr performance and .vere’setbaclm. The case study applies 0122 00297 Strategy concepts to analyse its market-creating log. for future growth. M W C., Mauborgne, R., Boo. 0. Y. (2017) Successes and Failures of Amazon’s Si Strate4los:Caus. and Consequences. INSEAD. Available online at: httos://www.blueoceanstrateov.comiteaching-materials/amazoni fAcces June 20201.
Write a report In response to the following tasks: a) Provide a brief introduction for your case study analysis report. (200 words) hl Minn annrnnriato framownrkcimndolc Want. and .UainatP kaV drivors of

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