Module code and title:

MGBBT0UBN

Understanding Business Organisations

Module leader:

Olumuyiwa Ogunseye

Man Sheung Lam

Assignment No. and type:

Case Study 3,000 Words.

Assessment weighting:

100%

Submission time and date:

Before: 14:00 of Friday 22^th May 2023

Target feedback time and date:

3 weeks from the date of final submission

Assignment task
This assignment involves preparing an individual Case Study on your understanding of business organisations and the impact of functional management activities on those organisations.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1	Demonstrate sound knowledge and understanding of a variety of business types and their functions.
LO 2 LO 3	Appreciate the impact of functional management activities on organisations and the people within those organisations. Demonstrate knowledge of major forces and themes that shape contemporary businesses.

Task requirements
OVERVIEW DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO? Students will choose one of the below business organisations to analyse their organisational structure, functions, and culture. Also discuss the internal and external factors which impact on their businesses as a result of emerging situations (crises for example war, pandemics, Brexit etc..) using environmental analysis tools such as SWOT and PESTLE. These are the three organisations, and you should select ONE of them to analyse. Hotel chain: Imperial London Hotel Airline: EasyJet Tour operator: British Tour Limited Assignment Task (3,000 words) – 100% You must reference all information used in the case study, using the CCCU Harvard Referencing Guide. Minimum of 5 SOURCES( including Journals, 2 Books, Economic sites and Company Website) from the list provided,WITH MINIMUN OF 10 IN TEXT CITATION.
Referencing and research requirements
Please reference your work according to the Canterbury Harvard style guidance which you can access on Moodle. Ensure you substantially use the recommended books in your write up. • Essential Resources: – Baron, P. (2012) Business and its Environment. 7th ed. London: Prentice Hall. – Clegg, S., Kornberger, M., Pitsis, T., Mount, M. (2019) Managing and Organisations; an introduction to theory and practice. 5 th ed. London: SAGE – Hamilton, L. and Webster, P. (2018) The International Business Environment. 4th ed. Oxford: Oxford University Press. • Other (Websites): – The Economist – Bloomberg Businessweek – The Financial Times – EasyJet Airline: https://www.easyjet.com – British Tour Limited: https://www.britishtours.com – Imperial London Hotel: https://www.imperialhotels.co.u Important: You must use citation from the core and recommended books sources.

Case Study structure

Introduction 300 words

Give an overview of the organisation and what you are going to cover in your case study. It should include an account of your chosen organisation, briefly describing its history, business activities, and the current context. You should also outline the structure of your case study.

Business Organisational purposes-300 words.

Under this heading, you will define and explain the organisational purposes, mission, and vision. Examine the key aspects of the purpose and identify some of the major objectives.

Organisational Structure – 400 Words

Under this heading, you will discuss the organisational structure of the organisation. It should include an analysis of the type of organisational structure (i.e., tall structure, flat structure, or matrix structure) of your chosen organisation. Your discussion should include how that structure benefits an organisation and what are the drawbacks of this structure. You are advised to include a picture of the structure of the organisation to support your explanations.

Organisational functions – 500 words

Here students are expected to define management and its functions in an organisation and identify some of the functions of the management which include finance, marketing, HR, operations, sale, and productions. Students should discuss the impact of their interrelationship on the organisation.

Organisational culture – 450

Define culture, how the culture develops and mention types of culture. Discuss organisational culture and how it impacts on the success of the organisation.

SWOT Analysis – 300 Words

Under this heading, you will define what is meant by SWOT analysis.

Strength

Under this heading, you will discuss the strength of the organisation that can help them combat the emerging situations (Covid-19, current inflation, and political instability, etc.).

Weaknesses

Under this heading, you will discuss the weakness of the organisation that makes the organisation vulnerable.

Opportunities

Under this heading, you will discuss the external factors emerging and how they can be exploited by the organisation for their benefit.

Threats

Under this heading, you will discuss the external factors emerging and how they can be a threat to the organisation.

PESTLE Analysis – 450 words

Under this heading, you will define what is meant by PESTLE analysis.

Political Factors

Under this heading, you will discuss which political factors, both favourable and unfavourable, are impacting the Organisation.

Economic Factors

Under this heading, you will discuss which Economical factors, both favourable and unfavourable, are impacting the Organisation.

Social Factors

Under this heading, you will discuss which social factors, both favourable and unfavourable, are impacting the Organisation.

Technological Factors

Under this heading, you will discuss which technological factors, both favourable and unfavourable, are impacting the Organisation.

Legal Factors

Under this heading, you will discuss which legal factors, both favourable and unfavourable, are impacting the Organisation.

Environmental Factors

Under this heading, you will discuss which environmental factors, both favourable and unfavourable, are impacting the Organisation.

Conclusion – 300 words

In your conclusion, you will present the summary of the key findings of the SWOT and PESTLE analysis and conclude your case

This assignment involves preparing an individual Case Study on your understanding of business organisations and the impact of functional management activities on those organisations.