Explain the critical point either internationalization, sale of the firm, succession, or diversification. What happened? Why? What were the possible choices? What were other firms doing? What was finally decided? What were the consequences?
Discuss how the firm tackled it, whether and how other firms deal with similar issues, and cooperate with the work listed under 1) to discuss the literature. Why did the firm choose to do what it did?
Always include some discussion of the relationships between the firm and external organizations, such as suppliers, investors, universities, and government agencies. E.g., what was the role of investors, clients, suppliers, and government agencies in helping the firm make its first foreign sale?
