Page 1 Kaplan Business School Assessment Outline
Assessment 2 Information
| Subject Code: | DATA4600 | ||
| Subject Name: | Business Analytics Project Management | ||
| Assessment Title: | Group Project Simulation: Project Risk Management Methods | ||
| Assessment Type: | In class activity and presentation | ||
| Word Count: | 500 | Words | (+/-10%) |
| Weighting: | 30 % | ||
| Total Marks: | 30 | ||
| Submission: | In Class | ||
| Due Date: | Week 10 in class |
Assessment Description
Business Problem: Artificial Intelligence and fashion at BIG W
Artificial Intelligence (AI) and analytics has been used to help a number of stakeholders in the
fashion industry. For example, designers have used AI to create clothing designs, types of fabrics
and the patterns on those fabrics. AI is being used in the fashion supply chain and analytics for
predicting demand, customization and improved customer service. AI can also work from photos
and make sure an item fits the customer even when buying items online.
Your project team (business lead, fashion designer with marketing analytics experience, risk
analytics officer and the AI specialist have been asked to work together on a project which will use
analytics techniques to create new clothing designs to be sold at BIG W. There are some concerns
though. Some fashion designers think AI will create the same sort of items rather than something
as original as the human mind could create. Others think that the project is risky because BIG W
shoppers want ordinary (every day) clothing rather than anything else. Given these concerns, your
team may need to perform preliminary analytics in order to work out what customers expect from
BIG W.
Sources:
https://builtin.com/artificial-intelligence/ai-fashion
The meeting simulation is essentially about convincing one of the executives from BIG W that this
project is worth funding and running.
Your project management team roles are
A. Business lead (understands management styles)
B. Fashion designer with marketing analytics experience (understands the fashion Industry)
C. Risk Analytics officer (understands predictive project analytics)
D. Artificial Intelligence specialist (understands the benefits of AI in fashion and design)
Page 2 Kaplan Business School Assessment Outline
Today your team have been invited to the first of many stakeholder meetings. The meeting
includes an important stakeholder:
E. Executive of BIG W (understands business strategy and funding of projects)
• This covers LO1 and LO2
Assessment Task
• You will create groups of five (5)
• You are going to participate in a simulation of a “Stakeholder Management Meeting” where a
team undertaking the above project need to:
o justify the analytics project in a general sense and explain and general style in which
the project will be managed (Waterfall, Scrum, Kanban, Github or other)
o explain aspects of the fashion industry and what data you will obtain from customers of
BIG W
o describe how you will use predictive project analytics to examine the risk of the project
o explain the benefit of AI in fashion
• You will present it to the company executive and address his/her concerns.
Part A: Identifying Issues (10 Marks)
• In your group of five (5) you will be given 40 minutes to discuss and write dot points on the
project.
• As a group make a dot point list of the points you will discuss (from above) and stakeholder
concerns in Microsoft word and submit to Turnitin on MyKBS by the end of the time
• It does not need to be longer than 400-500 words
• One group member needs to submit and write the other group member’s names on the
submission.
Page 3 Kaplan Business School Assessment Outline
Part B: Meeting Simulation (20 Marks)
• Groups will then be given 20 minutes to develop a (10-minute) script based on their dot
points of a meeting between the project managers and stakeholders
• You will ACT THIS OUT in an 8 to 10-minute interaction
• Please be as dramatic and realistic in your roles as possible, and try your best to convey the
main points addressing the above issues
• You can divide the tasks as you wish, although they will naturally fit better with some
members than others
• Have fun with it! (The executive could be demanding)
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information
Page 4 Kaplan Business School Assessment Outline
Assessment Marking Guide
| DATA4600 Assessment 2 |
Rubric /30 |
|
| Has demonstrated limited achievement: | Has achieved all or most of: | |
| Dot points | ||
| 0-4 | 5-10 | /10 |
| • Mostly irrelevant notes • No or little connection of project tasks • Little or no integration • Project tasks not clear |
• Excellent and engaging notes clearly connecting business case to workshop content & possibly extra research • Excellent and novel integration of theory & case study • Project tasks clear in notes |
4 2 4 |
| Presentation | ||
| 0-9 | 10-20 | /20 |
| • The roles are not relevant to the content presented • Presentation was disorganised • Pronunciation and clarity of the speakers was poor • The meeting was not realistic • The presentation not original • The management style chosen was not clear • The purpose of the predictive project analytics was not clear |
• The roles were relevant to the content presented • Presentation had good structure • Pronunciation and clarity of the speakers was accurate and excellent • The meeting was realistic in terms of tensions and flow • The presentation was original • The management style chosen was clear • The purpose of the predictive project analytics was clear |
4 3 2 3 3 3 2 |
Page 5 Kaplan Business School Assessment Outline
Assignment Submission
Students must submit their group work in class
Dot points must be in Microsoft word file to avoid any technical issues that may occur
from incorrect file format upload. Uploaded files with a virus will not be considered as a
legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In
this case, you must contact your lecturer via email and provide a brief description of the
issue and a screen shot of the Turnitin error message.
If you are unable to complete this assessment by the due date/time, please refer to the
Special Consideration Application Form, which is available at the end of the KBS
Assessment Policy:
https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_AssessmentPolicy_MAR2018_FA.pdf