The Case Study.
24/7 “Beat Music System”
In 2014, Scott opened a music store named “iHeartDVD” to sell variety of music DVDs in Brisbane.
There were two staff members in the store helping Scott to serve customers. Allan is the
accounting staff, who acts as a bookkeeper, coming in at the end of each month to record
purchases, sales, receipts, and payments in ledgers. iHeartDVD was using a legacy system for
processing orders. There is no option for customers to purchase any DVD online.
Scott’s business flourished till 2019 and afterwards, he identified a big reduction in on-store
customers. After conducting a thorough research, Scott decided to open a music streaming
platform and online music store. Scott named the platform as 24/7 “Beat Music System” serving
up a full spectrum of listenable entertainment and he decided a strategic investment in this
emerging new digital economy for national and international customers. The platform will stream
digital music albums, film songs, concerts, live music events and music-based podcasts. Any
customer could access the BMS application through a website link. Scott’s plan was to offer
downloading music without digital rights management. There are options for registered
customers to download various music. Downloading is not free. Customers can purchase more
than one song or attend the live event/concert by paying fees. He would like to integrate an
online live shopping cart helping customers to purchase more than one song using the PayPal
payment gateway. After the system is live, Scott is expecting a billion monthly downloaders. Scott
also expects that the online application can help to automate several processes of iHeartDVD and
improve the business. It is also critical for Scott to make sure that no key issues are overlooked,
and that the system can set up the benchmark for the future of the music industry. Scott is
expecting high level management decision making analysis and various reports.
On the basis of exceptional credentials, you were hired as a consultant by Scott for designing and
implementing Scott’s novel digital music downloading system “Beat Music System” (BMS).