Assignment Brief Academic Year 2022-23
| Assignment task | |
| Occasion Ltd. has produced a new smartwatch called LifeTime. The company wants to create a marketing plan to launch their lifetime product. Occasion Ltd. has allocated three months to market LifeTime. You have been hired as a marketing consultant by LifeTime to propose a marketing project plan to launch LifeTime. You are required: (1) To create the marketing project proposal for LifeTime. The project proposal should include the resources required, likely risks and mitigation, and budget needed to carry out the marketing plan. (2) To create a PowerPoint presentation that you would present to the management to get their approval to proceed with implementing the marketing plan. |
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| This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: |
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| LO 1 | Present and agree to a project proposal with the client/ |
| LO 2 | Use appropriate tools to collect, select and use information from a range of sources. |
| LO 3 | Evaluate the data relevant to the proposal. |
| LO 4 | Communicate the outcomes and recommendations. |
| Task requirements | |
| OVERVIEW: The management of Occasion Ltd. has decided to enter the smartwatch market. It has invested over £4 million pounds in research and development, hiring software engineers and timepiece inventors. They know the highly competitive market they have planned to enter. Now they recognise the need for expert marketers to help them penetrate the market. As a consultant marketeer, your role is to propose a marketing plan that will last twelve weeks and a budget of £100,000. The project proposal should state |
| Module code and title: |
Project FY002 | Module leader: | Yili Zhao |
| Assignment No. and type: |
Presentation (500 words) Board Report (1000 words) |
Assessment weighting: |
100% |
| Submission time and date: |
Monday 1st of May 2023 before 23:59 |
Target feedback time and date: |
3 weeks from the date of the final submission |
Assignment Brief Academic Year 2022-23
| the specific marketing goals that you aim to achieve – such as capturing three percent of the market share or generating revenues of £7 million pounds in the first quarter. The project proposal needs to highlight the benefits, risk factors, and budget so that the management can consider the viability of the marketing plan. Remember, you are a marketing consultant who has been hired to write a marketing project proposal to convince the management to make the decision to go ahead with the marketing project. DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO? DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO? 1. Prepare an annotated PowerPoint presentation (8-10 slides maximum) to present to the management of Occasion Ltd. The slides should detail the marketing project proposal and rationale – carry out relevant research e.g., background information on the smartwatch market size, competitors etc, potential customers and the likelihood of success) (LO1) (500 words] a. The presentation slides should be attached to the report as an appendix. Include speaker notes at the bottom of each slide to explain the key points on the slide (Max 500 words). YOU ARE NOT REQUIRED TO DO A LIVE PRESENTATION. Keep the slides succinct and use bullet points where necessary to be brief. The presentation slides should be enclosed, followed by the report in the appendix. 2. Prepare a client report that covers the following: (LO2, LO3 & LO4) [1,000 words] a. The Project Plan (discuss the marketing plan for the LifeTime smartwatch using a GANTT chart) (150 words). b. Project Scope (discuss the marketing plan and launch cost, and marketing channels) (300 words) c. Project Risk (what potential risks could impact the launch of the new product LifeTime, e.g., cost overruns, delays in specific tasks, marketing channels, competition from other smartwatches like LifeTime) (300 words) d. Project Success (how will you measure the LifeTime product’s marketing success?) (250 words) The report should be written in a formal business report format, consisting of a title page, a table of contents, the main body of the work using appropriate headings covering the above four points, and a reference list compliant with UoS Harvard referencing. |
Assignment Brief Academic Year 2022-23
| Referencing and research requirements |
| You must reference all information used in the presentation and the report, using the UoS Harvard Referencing Guide. You are required to include ONLY ONE reference list page at the end of the report arranged in alphabetical order irrespective of the sources and ONE Appendix page following the reference list page. You can access guidance to Harvard referencing here: https://libguides.uos.ac.uk/academic/referencing/Harvard |
| How your work will be assessed |
| Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions. This assignment will be marked according to the grading descriptors for Level 3 |
| Submission details |
| This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time). • Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel or PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size. • You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version. • Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment |
Assignment Brief Academic Year 2022-23
| • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://www.uos.ac.uk/sites/default/files/Academic-Misconduct-Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations. |
| Summative Submission Deadline date and time: Monday 1st of May 2023 before 23:59 |
| You should submit all work for summative assessments by the above deadline. Work submitted up to three working days after the deadline will be accepted and marked, but the mark will be capped at the pass mark (40%) unless there is a valid reason for the late submission (i.e. having been granted an extension to the deadline or a deferral under the terms of the Extenuating Circumstances Policy). Work submitted more than three working days after the deadline without a valid reason will not be accepted and will be recorded as 0% RN (refer, no work submitted). For more information, please refer to: http://studenthandbook.uos.ac.uk/index.php/studentguides/assessment-the-basics-undergraduate |
Assignment Brief Academic Year 2022-23
MARKING CRITERIA
| Level 3 (Foundation Year) | |||||
| Provision at Level 3 (often forming part of a Foundation Year course) is designed to prepare students for higher education. At the end of Level 3, students will be expected to demonstrate the acquisition of foundation level skills, knowledge and understanding necessary to embark on a higher education programme of study at Level 4. In accordance with the national Qualifications and Credit Framework (QCF), this includes the ability to identify and use relevant understanding, methods and skills to complete tasks and address problems that, while well defined, have a measure of complexity. It includes taking responsibility for initiating and completing tasks and procedures as well as exercising autonomy and judgement within limited parameters. It also reflects awareness of different perspectives or approaches within an area of study or work. |
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| Assessment category | |||||
| Presentation Contents and Design 30% |
Reflection (Last 3 slides) 30% |
Evidence of Research 20% |
Effective Communication during Presentation 10% |
Defending Presentation in Q & A 10% |
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| 70% – 100% | Insightful and accurate interpretation and evaluation of information and ideas. An excellent design of the ppt slides with application of the most appropriate skills, methods and procedures. Work |
Excellent reflection and evaluation of concepts or evidence, facilitating a highly logical, coherent, and balanced development of judgements or arguments. Strong awareness of the strengths and weakness of past experiences that |
Excellent application of theory to practice, with the student making highly appropriate, developed, and articulate links between the two. |
Excellent communication and evaluation of concepts or evidence, facilitating a highly logical, coherent, and balanced development of judgements or arguments. Strong awareness of other stances. |
Excellent defence with research-informed argument. Consistently accurate application of referencing. |
Assignment Brief Academic Year 2022-23
| shows full awareness of the nature of the area of study and different perspectives or approaches within it |
provide a basis for the reflection. |
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| 60% – 69% | Good interpretation and evaluation of information and ideas with a competent design of the ppt slides. Work shows sound awareness of the nature of the area of study and different perspectives or approaches within it. |
Good reflection, interpretation and evaluation of concepts or evidence, facilitating a logical, coherent, and balanced development of judgements or arguments. Good awareness of the strengths and weakness of past experiences that provide a basis for the reflection. |
Sound application of theory to practice, with the student making appropriate, well developed, and articulated links between the two. |
Good communication, interpretation and evaluation of concepts or evidence, facilitating a logical, coherent, and balanced development of judgements or arguments that shows awareness of other stances. |
Good defence with research informed argument. Sound application of referencing, with no inaccuracy’s inconsistencies. |
Assignment Brief Academic Year 2022-23
| Level 3 | Presentation Contents and Design 30% |
Reflection (Last 3 slides) 30% |
Evidence of Research 20% |
Effective Communication during Presentation 10% |
Defending Presentation in Q & A 10% |
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| Pass mark | 50% – 59% | Adequate interpretation and evaluation of information and ideas with a fair design of the ppt slides. Work shows awareness of the nature of the area of study and an emerging awareness of different perspectives or approaches within it. |
Adequate reflection and evaluation of concepts or evidence, facilitating a largely logical, coherent, and balanced development of judgements. Good awareness of the strengths and weakness of past experiences that provide a basis for the reflection. |
Consistent and accurate application of theory to practice, with the student making appropriate links between the two. |
Adequate communication and evaluation of concepts or evidence, facilitating a largely logical, coherent, and balanced development of judgements or arguments. An emerging awareness of other stances. |
Adequate defence with research-informed argument. Referencing may show minor inaccuracies or inconsistencies. |
| 40% – 49% | A limited interpretation and evaluation of information and ideas with a satisfactory design of the ppt slides. Work shows emerging awareness of the nature of the area of study and different perspectives or approaches within it, although not always logical or coherent and with inaccuracies. |
A limited reflection and use of concepts or evidence, to support emerging judgement or arguments. Although not always logical or coherent and with inaccuracies. A limited awareness of the strengths and weakness of past experiences that provide a basis for the reflection. |
Relevant theoretical knowledge and understanding applied in practice, but with students not always making logical links between the two. |
Satisfactory communication. Limited use of concepts or evidence, to support emerging judgement or arguments. Although not always logical or coherent and with inaccuracies. |
Evidence of defence with limited research-informed argument. Referencing show inaccuracies and/or inconsistencies. |
Assignment Brief Academic Year 2022-23
| Marginal fail | 35% – 39% | Weak and at times flawed interpretation and evaluation of information and ideas with a poor design of the ppt slides. Largely descriptive work that shows lack of awareness of the nature of the area of study and different perspectives or approaches within it. . |
Largely descriptive with little evidence of reflection. A very limited awareness of the strengths and weakness of past experiences that provide a basis for the reflection. |
Limited understanding of the application of theory to practice, with the student often not making appropriate links between the two. |
Poor communication, largely descriptive work, with limited effort made to use concepts or evidence to develop judgements or arguments. Information accepted uncritically, with unsubstantiated opinions evident. |
Limited defence. Heavily reliant taught elements. Inconsistent weak use referencing. |
| Fail | 21% – 34% | Very weak interpretation and evaluation of information and ideas with very poor ppt slides design. Descriptive work that is often illogical, invalid or irrelevant. Little awareness of the nature of the area of study and no appreciation of different perspectives or approaches within it. |
Poor reflection and descriptive work with no effort made to use concepts or evidence to develop judgements or arguments. Poor awareness of the strengths and weakness of past experiences that provide a basis for the reflection. |
Very limited application of theory to practice or defence. Limited engagement with taught elements. Very poor use of referencing. |
Very poor communication. Descriptive work with no effort made to use concepts or evidence to develop judgements or arguments. Views expressed are often illogical, invalid, or irrelevant. Minimal or no use of evidence to back up views. |
Poor defence. Heavily reliant taught elements. Inconsistent weak use referencing. |
| < 20% | Work is largely irrelevant or inaccurate, characterised by descriptive text and unsubstantiated generalisations with no |
No evidence of reflection and work is largely irrelevant or inaccurate, characterised by descriptive text and unsubstantiated generalisations. Complete |
No evidence of application of theory to practice. Absent or incoherent referencing. |
No evidence of communication. Work is largely irrelevant or inaccurate, characterised by descriptive text and unsubstantiated |
No defence. Heavily reliant taught elements. Inconsistent weak use referencing. |
Assignment Brief Academic Year 2022-23
| ppt slides. Minimal or no use of evidence to back up views, showing complete lack of awareness of the nature of the area of study and different perspectives or approaches within it. |
lack of evidence to back up views. No evidence of awareness of past experiences that provide a basis for the reflection. |
generalisations. Complete lack of evidence to back up views. |
Assignment Brief Academic Year 2022-23