Assignment 1
Individual
|
Student Name (as per record) |
|
|
Name of the project |
1. Introduction (300 words max)
(Explain the problems or opportunity faced by Kogan)
2. Methodology (300 words max)
(Explain how you conducted your data analysis)
3. Results Interpretation (500 words max)
(Discuss the results and possible underlying mechanisms)
4. The potential for AI techniques (if any)
(Explore the possibility of incorporating trending artificial intelligence techniques into the Kogan, 1 bonus mark)
5. Discussion and Recommendation (500 words max)
(Make use of narrative structure to present your data, method, results, and recommendations; figures are welcome)
6. References (if any)
7. Appendix (Queries used in BigQuery and results as screenshots)
For example:
Query
SELECT
COUNT(DISTINCT fullVisitorID) as unique_visitors,
channelGrouping
FROM `mis384-lab.lab.all_sessions_raw`
WHERE
v2ProductName = ‘Waterproof Backpack’
AND productSKU = ‘GGOEGBRA037499’
GROUP BY
channelGrouping;
Results