CLA 2 1
CLA 1
Cedric Sobers
Westcliff University
MKT 400: Applied Marketing Analysis
Professor Dunston
April 05, 2023
2
Introduction
A. Brief overview of the purpose of the paper
B. Background information on the selected consumer goods marketing company
C. Objectives of the paper
Literature Review
A. Definition of marketing analytics
B. Importance of marketing analytics in today’s business environment
C. Common techniques and tools used in marketing analytics
Review of Microsoft Excel-based tools and techniques
Methodology
A. Description of data sources and collection methods
B. Explanation of the data analysis techniques and models used
Overview of the Microsoft Excel-based tools and techniques developed
IV. Results
A. Presentation of findings from the data analysis
B. Demonstration of how the developed tools and techniques were applied to the data analysis
Interpretation of the results obtained using the developed tools and techniques
Discussion
A. Discussion of the findings in relation to the objectives of the paper
B. Discussion of the strengths and weaknesses of the developed tools and techniques
3
Comparison of the developed tools and techniques with other commonly used marketing
Analytics Tools
Conclusion
A. Summary of the key findings of the paper
B. Recommendations for further research in the area of marketing analytics
C. Suggestions for the selected consumer goods marketing company on how to use the
developed tools and techniques
4
References
A. List of sources cited in the paper.