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- What is the main objective of the advertisement, poster, and website? Is it meant to Inform, Persuade, or Change a mindset?
- Who is the advertisement, poster, and website targeting? Is there more than one target audience ie. a primary and secondary audience?
- What are the specific circumstances in which the advertisement, poster, or website was created – ie sell, raise awareness, donate money
- Is the visual text culturally specific? What are the images or words that relate to that specific culture, if any?
