BUSI 1734
Coursework preparation
Dr Aduragbemi Banke-Thomas
30th March 2023
Barka da zuwa
Akwaaba
Kaabo
Nno̱
Swagat hai
Bhale Padharya
Namaskaram
Karibu
Obokhain
Välkommen
Outline
• About the coursework
• Preparing for the essays – A few tips J
• Reviewing the grading criteria
• Q & A
About the essays…
• Choose one of these major global public health issues with leadership and
management ramifications for public health organisations (public or private
sector) – Brain drain of medical doctors from low- and middle-income settings,
uptake of a newly introduced vaccine, tackling obesity at a policy level, social
marketing of essential public health commodities. Prepare a conceptual paper
that describes the problem and addresses it based on evidence-based,
managerial and entrepreneurial approaches, as applicable.
• Prepare a proposal that provides a critical analysis of the context and
background to a public health issue, including previous attempts at resolution
or improvement. The proposal should include a set of evidence-based
recommendations to solve the problem consistent with the analysis and
incorporate all relevant component parts.
12 TIPS FOR
COURSEWORK
Tip 1
Revise the course content!
Tip 2
Make sure you focus your coursework on what
you KNOW well!
Tip 3
Follow the Rubric!
It will show you the path to go! à
Tip 4
Leverage and apply appropriate leadership and
management theories and concepts! We
discussed many of these!
Tip 5
Be aware and use the relevant and contextspecific evidence to build your response!

Tip 6
Be organised and well structured.
An outline will help you structure your response!
Part A
Background including description of context (pubic health, relevant
economic, and policy) of a specific setting, specific public health issue,
organisational structure, management roles/functions, management
challenges in tackling public health issue, relevant timelines
Previous efforts to address the public health issue including what was done,
why it worked or did not work. Incorporate relevant management and
leadership (and if relevant, entrepreneurial) components here.
Evidence-based approach/proposition as well as approaches to enhance
improve management effectiveness, including evidence-based actions and
underpinned by relevant management theory
Conclusion which shows the broader implication of action
**Through it all apply relevant management tools, theories and examples.
**Please note, not all components may apply to you.
Proposal
A business proposal is an argument that a new venture
should be done and can be done; it sells the idea, and
your capacity to execute it.
Generic components of a proposal
• Executive summary
• Organisation overview : Vision, Mission, Goal, Strategy etc.
• Context including burden of disease and overarching policies
• Problem statement: and reason for previous failures
• Proposed solution + evidence on effectiveness, feasibility, scalability, sustainability
• Stakeholder analysis
• SWOT analysis
• Timelines and budget
Part B
Very brief background to the context challenges and background to a public
health issue, problem statement, as well as relevant policies
Organisational brief including vision, mission, goal, strategy, as relevant to
the public health issue
Previous attempts to address the problem and justification for a new
approach (change) which has to be evidence-based
Proposed solution highlighting its effectiveness, feasibility, scalability,
sustainability – relevant concepts that will be of importance to potential
funders. Also show how it will be done (approach for delivery – all that will
need to be funded, implemented, managed and if possible evaluated).
Why you? Sell yourself!
**Please note, not all components may apply to you
**Also, remember this is about CHANGE!
Tip 7
Keep to the word count!
There is a +/-10% margin… but no more!
Tip 8
Be creative in your presentation style!
Tip 9
Be strategic in your choice of topic, scale, and
location!
Tip 10
Be comprehensive yet succinct!
Tip 11
Let someone else read through your submission!
Tip 12 (You know this already!)
Avoid plagiarism like a plague!