Persuasive Media and Health Communication

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Assignment 2: Persuasive Media and Health Communication 19/4/23, 1:43 pm
https://courses.ecu.edu.au/courses/30206/assignments/134924 Page 1 of 4
Assignment 2: Persuasive Media and Health
Communication
Due 17 Apr by 23:59 Points 30 Submitting a media recording or a file upload
Start Assignment
Persuasive Media and Health Communication Part A
and Part B
Due Date:
PART A: Monday 17th April 2023, 11.59pm
PART B: Friday 21st April 2023, 11.59pm
Weighting: 30% (30 marks)
Learning Outcomes:
ULO 3 Work collaboratively to formulate health communication strategies in relation to risk,
advocacy, activism, social support and political influences.
Format:
3-5 minute video recording
5 PowerPoint Slides
Peer review activity
In-text and end-text referencing is required using 7 APA referencing style.
How to Submit: Via Canvas
Feedback: Available via Canvas
Instructions
PART A
th
Assignment 2: Persuasive Media and Health Communication 19/4/23, 1:43 pm
https://courses.ecu.edu.au/courses/30206/assignments/134924 Page 2 of 4
3. Choose a current health topic that relates to your major field of study. This can be any health
topic that relates to health promotion, nutrition, addiction studies, occupational safety and
health or another allied health professional context.
4. Select ONE of the following health communication topics:
social media,
advocacy and activism,
political communication issues.
5. Using the ‘Pitch Template’, create a persuasive media ‘pitch’ for The Conversation website to
inform their audience about your topic. You need to ensure your pitch builds urgency,
awareness, understanding or engagement. Before you begin, ensure that you have developed
your ‘brand’ as this will influence what and how you pitch your idea. You should also identify
who your target audience is and make sure your pitch is appropriate for the audience. Have a
look at the Conversation website for (https://theconversation.com/how-to-pitch-to-theconversation-105850 (https://theconversation.com/how-to-pitch-to-the-conversation-105850) )
for tips on how to pitch write a pitch.
6. Develop a 5-slide PowerPoint presentation on your personal brand and your conversation
pitch.
7. Record a 3-minute video to introduce yourself and your brand as it relates to your story idea
and present your pitch. You must be visible in your video, and your PowerPoint slides should
also be used within your presentation.
8. Submit a copy of your PowerPoint presentation and your video.
PART B
1. Peer review two other videos, focusing on the structure, branding and significance of the pitch,
and the presentation skills of the presenter. Each review should be written in a professional
voice and should be between 150-200 words. Videos will be randomly assigned to you on
Tuesday 18 April, and feedback is due Friday 24 April 2023 11.59pm.
Note: This Assessment forms the basis for Assessment 3, where you will write a full media article
for the Conversation website which will be shared on our Canvas site. Your full media article will
not be published on the Conversation website but will be shared on our Canvas site in the final
showcase for this unit. The peer reviews that you receive should assist you in preparing the full
article.
Suggested PowerPoint Presentation Structure
th th
Assignment 2: Persuasive Media and Health Communication 19/4/23, 1:43 pm
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Suggested PowerPoint Presentation Structure
Slide 1
Title slide
Slide 2
Professional Brand
Slide 3
Your story
In one sentence, what’s your story/what will your article say? (50 word limit)
Slide 4
Significance and key points
Why is it interesting or significant for non-academic readers/Why do our readers need to know
about this? (100 word limit)
What key points and examples will you use to support your argument? (150 word limit)
Slide 5
References
Resources
The ECU Student Intranet contains a range of resources to help you. You may find the following
helpful for this assessment:
Academic Skills Centre https://intranet.ecu.edu.au/student/my-studies/studyassistance/academic-skills-centre
Library Services https://www.ecu.edu.au/centres/library-services/overview
Other Resources
HST2124 Assessment 2 Brief Semester 1 2023-1.pdf
(https://courses.ecu.edu.au/courses/30206/files/2819994?wrap=1)
(https://courses.ecu.edu.au/courses/30206/files/2819994/download?download_frd=1)
HST2124 Assessment 2 Rubric Semester 1 2023-1.pdf
(https://courses.ecu.edu.au/courses/30206/files/2820000?wrap=1)
Assignment 2: Persuasive Media and Health Communication 19/4/23, 1:43 pm
https://courses.ecu.edu.au/courses/30206/assignments/134924 Page 4 of 4
(https://courses.ecu.edu.au/courses/30206/files/2820000?wrap=1)
(https://courses.ecu.edu.au/courses/30206/files/2820000/download?download_frd=1)
Pitch_examples.pdf (https://courses.ecu.edu.au/courses/30206/files/2816253?wrap=1)
(https://courses.ecu.edu.au/courses/30206/files/2816253/download?download_frd=1)