HST2124 Health Communication
School of [insert name] [insert semester details]
Assessment 2: Persuasive Media and health Communication.
| Weighting | 30% |
| Learning Outcomes | • ULO 3 Work collaboratively to formulate health communication strategies in relation to risk, advocacy, activism, social support and political influences. |
| Format | • 3-5 minute video recording • 5 PowerPoint Slides • Peer review activity • In-text and end-text referencing is required using 7th APA referencing style. |
| Due Date and Time | Part A – Monday 17th April 2023, 11.59pm Part B – Friday 21st April 2023, 11.59pm |
| How to Submit | Electronically via Canvas |
| Marking Criteria | Please refer Canvas |
| Feedback | Feedback will be available via Canvas |
| Resources | The ECU Student Intranet contains a range of resources to help you. You may find the following helpful for this assessment: • Academic Skills Centre https://intranet.ecu.edu.au/student/my studies/study-assistance/academic-skills-centre • Library Services https://www.ecu.edu.au/centres/library services/overview |
Topic: Media Pitch
Instructions
1. Choose a current health topic that relates to your major field of study. This can be any health topic
that relates to health promotion, sonography, nutrition, addiction studies, occupational safety and
health or another allied health professional context.
2. Select ONE of the following health communication topics:
o social media,
o advocacy and activism,
o political communication issues.
3. Using the ‘Pitch Template’, create a persuasive media ‘pitch’ for The Conversation website to inform
their audience about your topic. You need to ensure your pitch builds urgency, awareness,
School of Medical and Health Sciences Semester 1, 2023 2
understanding or engagement. Before you begin, ensure that you have developed your ‘brand’ as
this will influence what and how you pitch your idea. You should also identify who your target
audience is and make sure your pitch is appropriate for the audience. Have a look at the
Conversation website for (https://theconversation.com/how-to-pitch-to-the-conversation-105850)
for tips on how to pitch write a pitch.
4. Develop a 5-slide PowerPoint presentation on your personal brand and your conversation pitch.
5. Record a 3-minute video to introduce yourself and your brand as it relates to your story idea and
present your pitch. You must be visible in your video, and your PowerPoint slides should also be
used within your presentation.
6. Submit a copy of your PowerPoint presentation and your video.
7. Peer review two other videos, focusing on the structure, branding and significance of the pitch, and
the presentation skills of the presenter. Each review should be written in a professional voice and
should be between 150-200 words. Videos will be randomly assigned to you on Tuesday 18th April,
and feedback is due Friday 24th April 2023 11.59pm.
Note: This Assessment forms the basis for Assessment 3, where you will write a full media article for
the Conversation website which will be shared on our Canvas site. Your full media article will not be
published on the Conversation website but will be shared on our Canvas site in the final showcase
for this unit. The peer reviews that you receive should assist you in preparing the full article.
Suggested PowerPoint Presentation Structure
Slide 1
• Title slide
Slide 2
• Professional Brand
Slide 3
• Your story
• In one sentence, what’s your story/what will your article say? (50 word limit)
Slide 4
• Significance and key points
• Why is it interesting or significant for non-academic readers/Why do our readers need to know
about this? (100 word limit)
• What key points and examples will you use to support your argument? (150 word limit)
Slide 5
• References