MIS384 T1 2023 – Assignment 1
Course: MIS384 – Marketing Analytics
| Criteria | Unsatisfactory | Satisfactory | Good | Very Good | Excellent |
| Analysis: Analytical results (Marks: 3) GLO1 and GLO 3 |
No analysis is presented or Irrelevant/inappropriate techniques have been used to analyse the data with many errors in the analysis 0-1.4 |
Consistently, independently and skilfully uses appropriate data analysis techniques, demonstrating some expertise and specialised skills. 1.5-1.7 |
Consistently, independently and skilfully uses appropriate data analysis techniques, demonstrating good expertise and specialised skills 1.8-2 |
Uses appropriate data analysis techniques independently, efficiently and effectively, and demonstrating a consistently high levels of expertise and specialised skills. 2.1-2.3 |
Uses most suitable data analysis techniques independently, efficiently and effectively, and demonstrating a consistently high levels of expertise and specialised skills. 2.4-3 |
| Report: Selection of analytical techniques and evaluation of the methodology for improving marketing decision-making (Marks: 4) GLO1 and GLO5 |
Proposes no or inadequate solutions to existing and/or new situations in professional practice and/or further learning that indicate comprehension of a complex problem. Solutions do not consistently reflect any intellectual independence, adaptability and integrity. 0-1.9 |
Proposes an acceptable creative solutions to existing and/or new situations in professional practice and/or further learning that indicates satisfactory comprehension of a complex problem and reflects proficient judgement of the pros and cons of the proposed solution. 2-2.3 |
Proposes a good creative solution to existing and/or new situations in professional practice and/or further learning that indicates comprehension of a complex problem and reflects expert judgement of the pros and cons of the proposed solution. The proposed solution reflect a high level of intellectual independence and autonomy. 2.4-2.7 |
Proposes a very good creative, novel solution to existing and/or new situations in professional practice and/or further learning that indicates a comprehension of a complex problem and reflects an authoritative judgement of the pros and cons of the solution The proposed solution reflect a very high level of intellectual independence. 2.8-3.1 |
Proposes an exemplary creative, novel solution to existing and/or new situations in professional practice and/or further learning that indicates a deep comprehension of a complex problem and reflects an expert and authoritative judgement of the pros and cons of the proposed solution Solutions reflect an exceedingly high level of intellectual independence. 3.2-4 |
| Report: Interpretation of analysis output from a marketing perspective (Marks: 5) GLO1 and GLO5 |
Provides no or a limited interpretation of the analysis output and no logical interpretations from a marketing stand point. 0-2.4 |
Provides an acceptable interpretation of the analysis output and satisfactory interpretations from a marketing stand point. 2.5-2.9 |
Provides a good interpretation of the analysis output and reasonable interpretations from a marketing stand point. 3-3.4 |
Provides a very well interpretation of the analysis output and thorough interpretations from a marketing stand point. 3.5-3.9 |
Provides an excellent interpretation of the analysis output and insightful interpretations from a marketing stand point. 4-5 |
Overall Score
| Criteria | Unsatisfactory | Satisfactory | Good | Very Good | Excellent |
| Report: Develop management recommendations (Marks: 5) GLO5 |
Provides no or limited guidance as to how solutions might be skilfully and creatively implemented in a manner that addresses multiple contextual factors of the problem. 0-2.4 |
Provides satisfactory guidance as to how solutions might be skilfully and creatively implemented in a manner that satisfactorily addresses multiple contextual factors of the problem. 2.5-2.9 |
Provides expert guidance as to how solutions might be skilfully and creatively implemented in a manner that adequately addresses multiple contextual factors of the problem. 3-3.4 |
Provides very good authoritative and expert guidance as to how novel solutions might be skilfully and creatively implemented in a manner that addresses sufficiently multiple contextual factors of the problem. 3.5-3.9 |
Provides outstandingly authoritative and expert guidance as to how novel solutions might be skilfully and creatively implemented in a manner that excellently addresses multiple contextual factors of the problem. 4-5 |
| Report: Quality of writing, Report formatting & overall report presentation, table of content, structure & reference (Marks: 3) GLO2 |
Always or mostly uses inappropriate and/or irrelevant content to develop and explore basic ideas and presents an unacceptable exposition of complex knowledge and ideas. 0-1.4 |
Moderately uses appropriate, relevant, and compelling content to illustrate mastery of the subject or topic and presents a clear, coherent, independent and professional exposition of complex knowledge and ideas. 1.5-1.7 |
Mostly uses appropriate, relevant, and compelling content to illustrate mastery of the subject or topic and presents a clear, coherent, independent and professional exposition of complex knowledge and ideas. 1.8-2 |
Consistently uses appropriate, relevant, and compelling content to illustrate a mastery of the subject or topic and generates original knowledge, making a substantial contribution to a discipline or area of professional practice. 2.1-2.3 |
Consistently and effectively uses appropriate, relevant, and compelling content to illustrate a mastery of the subject or topic and generates original knowledge, making a very substantial contribution to a discipline or area of professional practice. 2.4-3 |
| Report: Provide novel ideas for incorporating new technologies (Bonus Marks: 1) GLO5 |
Provides no information as to how new technologies might be implemented in the context. 0 |
Provides no or little information as to how new technologies might be implemented in the context. 0 |
Provides some ideas as to how new technologies might be implemented in the context. 0.5 |
Provides some ideas as to how new technologies might be implemented in the context. 0.5 |
Provides unique and innovative ideas as to how new technologies might be implemented in the context. 1 |
Fail (N) Pass (P) Credit (C) Distinction (D) High Distinction (HD)