IAB402 – 2020 S1 INFORMATION SYSTEMS CONSULTING MINI PROPOSAL (A1)
IAB402 – 2020 S1 – Mini Proposal (A1)
DUE DATE: SUNDAY, APRIL 26, 2020 @ 11:59 PM (23:59)
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Brisbane City Council
Go Between Bridge
Scooter Toll Proposal
Prepared by India Goodrich-Gould (N10077464), Ewan
MacKenzie (N9704906), Josiah Seminario (N8885648)
and Matthew Stevenson (N10139281)
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Executive Summary
With public and private scooter use increasing, the Brisbane City Council is wanting to
implement a toll for riders using the Go Between Bridge (GBB). With the increased pressure that
scooters put on the GBB and Brisbane footpaths, a toll needs to be implemented to raise funds
for maintenance and upgrade of vital city infrastructure.
The goals and objectives for this project are to:
● Implement a toll system for scooters crossing the GBB
● Spread public awareness of the toll system to maximise usage
Our approach for the solution employs the DMAIC Methodology: (1) Define, (2), Measure, (3)
Analyse, (4) Improve and (5) Control. The first phase will establish the business requirements
for the project. The second will validate a cohesive measuring system and data collection.
During the third phase, we will engage with scooter firms and Linkt. Development and
deployment of the solution will occur during the fourth phase. The final phase will be our
control phase in which standard operating procedures will be documented, and support given to
the handover to Brisbane City Council.
The benefits that the Brisbane City Council will gain from engaging with MGS Consulting are:
● Increase revenue for the Brisbane City Council, providing greater opportunity for
maintenance and improvement of existing infrastructure
● Increase data gathering about scooter riders and their activity within Brisbane City
Council
We believe our expertise in toll deployment within the Brisbane City Council, as well as other
automatic number-plate recognition (ANPR) projects, will benefit the Brisbane City Council
again in implementing a solution for scooter use for the GBB.
The project will take 189 days with potential ongoing support post-project and cost
approximately AUD $177,675.
This proposal addresses our response to supporting Brisbane City Council and the use of
personal mobility devices (PMDs) in both the private and public sector, whilst outlining our
approach to the solution in depth.
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Table of Contents
Executive Summary 2
Table of Contents 3
MGS Consulting for Brisbane City Council 4
Background and problem 4
Project goals and objectives 4
Working with us 5
Proposed approach 5
High level overview 5
Methodology 6
Project Timeline 6
GBB Scooter Toll System 5 Phase Project Timeline 6
Reporting and communication arrangement 6
Reporting Plan 6
Communication Plan 6
Table 1 Communication Plan 7
Fees and billing arrangements 7
Terms of payment 7
Estimation of fees 7
Our team 7
About us 7
Previous projects and clients 8
Staff profiles 8
Closing statements 8
Appendix 9
Appendix Staff Fees 9
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MGS Consulting for Brisbane City Council
With the popularity of electric scooters continuing to rise in Brisbane, there is a significant
opportunity for the Brisbane City Council (BCC) to tap into a valuable new revenue stream. At
MGS Consulting, we are excited to offer our expertise in toll systems to the BCC in order to
assist in the implementation of a scooter toll system on the Go Between Bridge (GBB). If you
have any questions or need further clarification of any ideas presented, please reach out to our
Consulting Team.
Background and problem
Electric scooters have surged in popularity worldwide as commuters quickly embrace this new
method of transportation, and Brisbane is no exception, with an estimated 1,400 scooter users
in the city each day. However, despite the growing number of scooter users, they are not
charged registration or toll fees like car, motorcycle, truck or boat users – this presents a
significant untapped revenue opportunity.
Footpaths that were originally designed for pedestrians, including that which spans the GBB, are
now facing extra pressure with the addition of scooters. Scooters cause more wear and tear on
footpaths than pedestrians, which means extra funds must be allocated to maintaining
footpaths. Furthermore, many of these footpaths do not have the space to accommodate both
pedestrians and scooter users, which means expensive infrastructure projects must be
undertaken to rectify this issue.
Project goals and objectives
MGS Consulting’s solution for the GBB Scooter Toll System project has two main goals:
● Implement a toll system for scooters crossing the GBB
● Spread public awareness of the toll system to maximise its usage
Achieving these goals will be vital to ensure maximum benefit to the BCC. In order to achieve
and measure them, several objectives have been specified:

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Working with us
By engaging MGS Consulting to design and implement the GBB Scooter Toll System, the BCC
can guarantee the new system is developed, implemented and marketed to the highest
standard. We will ensure the project is executed in a timely manner to maximise toll revenue
while simultaneously addressing the needs of all stakeholders, including hire scooter providers
and scooter users of all kinds. We believe we are able to make this guarantee for the following
three reasons:
1. MGS Consulting is a leader in toll system design and implementation with 5+ years of
experience handling toll projects in major cities in Australia and around the world that
handle vehicles of all types. We will leverage our specialist knowledge of toll systems to
ensure the GBB Scooter Toll System is built with the latest technologies and techniques
that will ensure it operates for decades to come.
2. We are experts in cross-border communication and adept in engaging with local and
international service providers and government agencies. We take the difficulty out of
working with overseas agencies and leverage our international network of teams to
handle the nuances and difficulties associated with international communications and
negotiations. Our Brisbane office and the team will be your first port of call for
seamless, local communication.
3. We take a customer-centric approach which will balance the commercial needs of the
BCC, while carefully considering the needs of scooter users to maximise project success.
We take a customer-centric approach that will compel scooter users to regularly use the
new system from launch and into the future.
Proposed approach
High level overview
Having evaluated the constraints of the project, we have developed a solution for the GBB
Scooter Toll System. Due to the constraint of not being able to make physical modifications to
rental scooters, different approaches are required for including rental scooters and privatelyowned scooters in the toll system.
Rental scooters will be charged through a system that will leverage GPS data provided by the
rental scooter companies. The system will receive identity data from the rental scooter
companies any time a user crosses the GBB. The system will then charge the toll to the user.
Privately owned scooters will instead operate on a registration tag system. The BCC must pass
regulations requiring private scooter users to register their scooters with the Department of
Transport and a registration tag must be attached to each scooter. Existing toll infrastructure
can then be used to charge the customer via these registration tags, in the same way that the
Linkt e-tag system works with larger vehicles.
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Methodology
Throughout the project, MGS Consulting will leverage the Six Sigma DMAIC Methodology which
can be scaled to the scope and depth of the project with aims to improve processes and
increase customer satisfaction. This method is best suited for the GBB Scooter Toll System as
the BCC have already implemented a toll system for motor-vehicles and the project is a further
improvement on the systems and processes that have already been successfully developed and
integrated into Australia’s road environment. Five phases make up the project timeline, with
each phase consisting of key activities critical for successfully completing the project.
Project Timeline
The timeline below lists all the activities planned for the MGS Consulting and the BCC
engagement. The project is expected to take 189 business days.
GBB Scooter Toll System 5 Phase Project Timeline
Reporting and communication arrangement
Reporting Plan
The project status report will be presented and slowly deconstructed throughout the project
status meeting. It will be used as the primary source of communication throughout the entire
engagement with the BCC. Additionally, it serves as a means to keep all stakeholders informed
of progress and mitigate potential issues before they occur.
Communication Plan
MGS Consulting will ensure that constant communication is kept with the BCC management and
any other key stakeholders throughout the entire project. The table below illustrates the
recommended communication plan.
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Table 1 Communication Plan

Fees and billing arrangements
Terms of payment
MGS Consulting operates under a dynamic time and materials pricing structure. Fees will be
calculated by multiplying the elapsed hours spent on contributing to project deliverables by the
applicable hourly rate, before adding the direct costs of any travel and out of pocket expenses.
For services that require on-site presence by any consultant, the minimum will be 1 day (7
hours).
Estimation of fees
MGS Consulting expects that this project will cost approximately $177,675. Please refer to
Appendix which illustrates consultancy fees and the estimated time for which consultants will
be required. The hours presented are an estimate and the actual hours may vary depending on
exact deliverables and development needs as the project unfolds. MGS Consulting has included
a 15% buffer of the total to show a likely range.
Our team
About us
MGS Consulting has been providing innovative solutions within industry for over 10 years. We
are a small consultancy company, which allows us to take a personal approach to all our
projects. We currently consist of four consultants with a variety of strengths and technical skills.
Our consultants all have varying industry backgrounds, abilities and project experience. We are
confident that our expertise as a group can provide our clients with an innovative and
successful solution. Our commitment to quality and consistency is evident in all projects we are
lucky to be a part of.
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Previous projects and clients
● European Toll Stick System with Vignette
● Cross River underground rail and Brisbane Metro with Brisbane City Council
● Toll deployment for CLEM7 and Legacy Way with Transurban Queensland
● Automatic number-plate recognition (ANPR) with Westfield
● Data Analysis and Migration with Lactalis
● Upgrading Membership Portal and Race Timing System with MG Car Club Queensland
● Data Analysis and Entrepreneurial Survey with Trilenium and QUT Foundry
Staff profiles
MGS Consulting would like to introduce our consultants.
Closing statements
The popularity of scooters in Brisbane presents a growing challenge as they add stress on
existing city infrastructure including some of its already busy footpaths. Fortunately, a scooter
toll system presents a significant yet untapped revenue opportunity. At MGS Consulting, we are
ready to lean on our experience developing industry-leading local and international toll
systems and public awareness campaigns to help the BCC combat this issue and seize this
opportunity to the maximum.
As experts in information systems and communications, we recognise that building the
technical aspects of a community project like this is only half the story. This is why propose a
two-fold approach to the GBB Scooter Toll System by:
● Creating a world-class scooter toll system that uses existing toll infrastructure to its full
potential while introducing new future-proof technological innovations
● Growing public awareness through data driven multi-channel marketing
We are excited to begin work on this project with the BCC and will be standing by. Please reach
out with any questions otherwise we look forward to organising a Project Briefing soon.
Kind regards,
India Goodrich
Project Manager
07 3182 1001
[email protected]
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Appendix
Appendix Staff Fees