Assessment 1 planning

Read the Assessment 1 instructions and requirements carefully. 

Think about the following: 

You are expected to use the same organisation for both assessments.

Will you be able to source sufficient information from the organisation to complete the assessment requirements? 

What do you already know about the topics? 

Consider the time frame and word count. 

 Tools

To get you started, our librarians have created a ‘saved search’ for each aspect to get the most relevant and recent scholarly academic resources from our library that you can use in your assessment. 

Start with the following examples of an AIB Library search and build on it with your own search terms.
Pay careful attention to the search terms and filters and how they can help you find supporting articles for assessments:

full text online

scholarly and peer-reviewed

published in the last ten years.

Scan the titles, abstracts and headings to find articles relevant to the assessment topic.

Alignment of the vision, mission, value statements, against the existing strategic objectives of your organisation – sample search

(vision* OR mission* OR value OR purpose) AND statement* AND strateg*  (You can also add the industry type to this search to narrow your search e.g. airlines)

Porter’s Five Forces framework, to assess your organisation’s industry and competitive environment – search sample

porter* AND (5 OR five) AND forces

SWOT analysis to identify your chosen organisation’s strengths, business opportunities, threats, and competitive deficiencies – sample search

SWOT (You can also add the industry type to this search to narrow your search e.g. airlines)

You also need to apply these models using secondary data.  You will need to source sufficient secondary data on your chosen organisation to successfully complete your assessments in this subject.  

Secondary data is any information that has already been collected, observed, generated or created by others to validate their original research findings, and can include both raw and published summaries (Saunders, Lewis & Thornhill 2019). It is data in a form that can be accessed by someone other than the person who collected it. In order for data to be secondary, it must have been published in some form, whether this is internally within a company or externally. Secondary data can be quantitative (numeric), e.g. sales figures, or qualitative (non-numeric), e.g. a sales strategy. Your research often draws on a mix of both to provide a complete context for understanding the problem.

To access the data sources required to undertake this analysis refer to the AIB library page Searching for credible market and industry sources (Secondary data).