Assessment 2 planning

Read the Assessment 2 instructions and requirements carefully.

Think about the following:

You are expected to use the same organisation for both assessments.

Will you be able to source sufficient information from the organisation to complete the assessment requirements?

What do you already know about the topics?

Consider the time frame and word count.

Tools

To get you started, our librarians have created a ‘saved search’ for each aspect to get the most relevant and recent scholarly academic resources from our library that you can use in your assessment. To access the data sources required to undertake this analysis refer to Searching for credible market and industry sources (Secondary data). For more information on searching for scholarly academic sources and searching for secondary data refer back to the Assessment 1 planning guidance.

Start with the following examples of an AIB Library search and build on it with your own search terms. Scan the titles, abstracts and headings to find articles relevant to the assessment topic.

Generic competitive strategies – search example

competitive strateg* AND (generic OR porter*)

Ethics – search example

strateg* AND ethic*

Organisational culture – search example

strateg* AND organi*ational culture

Leadership – search example

strategic AND leadership

Reminder: Visit the Academic Study Skills site for more assessment guidance and the Library site for more research guidance.

Additionally, completing the activities in each module will allow you to apply the concepts and frameworks you will be using in Assessment 2.

Last modified: Friday, 10 February 2023, 2:33 PM