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they have experienced niggles, pain or blisters, they tend to be less driven by colour and brand, and more open to buying on function. Most beginner runners also do not know exactly what they need in a trail shoe, as they have very little experience on various surfaces, so tend to go for a sturdy versatile trainer, and we see them shift into models more specific to the kind of trail they prefer once they are more confident on the terrain. Models like the Saucony Peregrine, Brooks Cascadia, New Balance 910 and ASICS Trabuco are extremely popular in store at present.” • The running shoe industry is a tough place in terms of competition and market share. Runners have never been so spoilt for choice, but shoe prices have also sky-rocketed in recent years, making it a radical place to try to turn a profit. Globally, there are certain trends that seem to be fading out as new technology and design leads the way (Wild Runner, 2018). • The latest trend is shoes that provide enough stability, protection and cushioning whilst allowing a runner to maintain their natural gait. “Proprioception” in footwear is a term that is being used in the industry regularly at the moment, a word that really summarises the idea behind the balance between protection, stability, movement and trail feel (Wild Runner, 2018).
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Trail Running Shoes Market size, by type, 2015 – 2025 (USD Billion)
$ II $1.3B 1.2B
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
• Light Trail Running Shoes et Rugged Trail Running Shoes Off Trail Running Shoes
Trail running shoes market size, by type, 2015 — 2015 Grand View Research (2017)
0 1MM Graduate School

GRAND VIEW RESEARCH
5.9%
Global Market CAGR 2019 -2025
Source: %.v .v.grandvieva-esearch.airri