Social Content Creation - Australia Assignments

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Subject Title	Social Content Creation
Subject Code	MKT304A
Assessment Title	Content creation
Graduate Capabilities	• Professional Expertise • Innovative problem Solving • Technology and Information Literacy
Learning Outcome/s (found in the Subject Outline)	b) Experiment with creative methodologies within the image making process. c) Create promotional imagery, applying technical, creative and visual techniques to effectively build brand stories. d) Critically reflect on opportunities for technique and concept improvement across created content.
Assessment type (group or individual)	Individual
Weighting %	40%
Word count	1500 words (+/- 10% excluding cover page, table of contents, references)
Due day	Week 10 Sunday 11:55PM
Submission type	Assignment Tool – ☒
Format / Layout of Assessment	Report: ICMS Cover Page Table of Contents Introduction Findings Reference List	☒ ☒ ☒ ☒ ☒
Assessment instructions	Assessment overview In this individual assessment you are required to create social media images, and/or videos for your proposed company/organisation.

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The visual content that you create should be engaging and relevant to
the target audience of your company/organisation to build and
maintain ‘brand personality’, maximising the use of your chosen social
media platforms.
As well as creating social media content in this assessment, you are
to plan the images/videos application and layout within your chosen
Social Media Platforms.
Nb. You will submit and present your final content (images and/or
video) within in Assessment 4.
Task Description
You must use the organisation/company you identified within your
Assessment 1 submission.
Students are required to prepare a report that includes:
– Social media content – SIX (6) images and/or videos that you
have created specifically for the social media platform of your
company/organisation.
– Report on each of the SIX (6) images and/or videos that
contains:
• Identification and justification of techniques and
design fundamentals applied to content.
• Conceptual implementation – Identification of
your concept and ideas behind the content that
you have created and a brief overview of how
they were implemented.
– Plan for Social Media application – Consider any adjustments,
editing, cropping etc that you may need to implement in
preparation for social media rollout.
– Reflection – How well did you follow your Social Media plan
you set in Assessment 2. Where there were
challenges/changes/adjustments, if so, list them, as well as
your process of overcoming any challenges. If you were to
create any future similar content what are some adjustments
that you would make to your process and production.
Requirements
– Your report should have a clearly identifiable structure
including: ICMS cover page, table of contents, Introduction to
your report, Report findings as per the brief and a Reference
list.
– Your report must be presented as a Microsoft word doc, or
PDF.
– Marks will be deducted for poor spelling and grammar.
– Use at least FIVE (5) pieces of academic evidence. Academic
evidences are defined as peer reviewed journal articles,
governmental publications, and academic textbooks.
– You must reference your report in accordance with the ICMS
Style Guide (APA 7th Edition).
– The report submitted must be your own work and the lecturer
reserves the right to carry out a viva voce on the essay to
ensure that the essay is the students own work.
– The Turnitin submission by 11.55pm on the date specified.

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Readings for the assessment	Refer to Essential Resources within Topics 1 – 10.
Grading Criteria / Rubric	Please refer to the Marking Rubric provided below.

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Assessment 3 – Marking Rubric

Criteria	HD (85-100)	D (75-84)	CR (65-74)	PASS (50-64)	FAIL (0-49)
Social media content – SIX (6) images and/or videos (35%)	Excellent standard in producing and creating all SIX (6) social media images and/or videos. Final presentation of all images and/or videos at an extremely high industry standard.	Very good standard in producing and creating all SIX (6) social media images and/or videos. Final presentation of all images and/or videos at a high industry standard.	Good standard in producing and creating all SIX (6) social media images and/or videos. Final presentation of all images and/or videos at a moderate industry standard.	Basic standard in producing and creating all SIX (6) Social media images and/or videos. Final presentation of images and/or videos at low industry standard.	Limited, or poor standard in producing and creating all SIX (6) Social media images and/or videos. Final presentation of images and/or videos does not meet industry standard.
Report on each of the SIX (6) images that contains: – Identification and justification of techniques and design fundamentals applied to content – Conceptual implementation – Identification of your concept and ideas behind the content that you have created and a brief overview of how they were implemented.(20%)	Excellent report on both the identification and justification of techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos.	Very good report on both the identification and justification of techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos.	Good report on both the identification and justification of techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos.	Basic report on both the identification and justification of techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos.	Limited (or no) report on both the identification and justification of techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos.

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Plan for Social Media application – (15%)	Excellent consideration and planning for social media application in preparation for social media rollout.	Very good consideration and planning for social media application in preparation for social media rollout.	Good consideration and planning for social media application in preparation for social media rollout.	Basic consideration and planning for social media application in preparation for social media rollout.	Limited (or no) consideration and planning for social media application in preparation for social media rollout.
Reflection (15%)	Excellent reflection on the planning for your social media shoot.	Very good reflection on the planning for your social media shoot.	Good reflection on the planning for your social media shoot.	Basic reflection on the planning for your social media shoot.	Limited (or no) reflection on the planning for your social media shoot.
Academic writing, research, resources and supporting evidence. (15%)	Excellent research and summation of all sections of report. A wide range of academic research including more than FIVE (5) academic evidence beyond subject materials to appropriately validate all key findings. Referencing is consistently accurate and compliant with ICMS Style Guide (APA 7th Edition).	Very good research and summation of all sections of report. A wide range of academic research including more than FOUR (4) academic evidence beyond subject materials to appropriately validate all key findings. Referencing is consistently accurate and compliant with ICMS Style Guide (APA 7th Edition).	Good research and summation of all sections of report. A wide range of academic research including more than THREE (3) academic evidence beyond subject materials to appropriately validate all key findings. Referencing is accurate and compliant with ICMS Style Guide (APA 7th Edition).	Basic research and summation of all sections of report. A wide range of academic research including more than TWO (2) academic evidence beyond subject materials to appropriately validate all key findings. Referencing is mostly accurate and compliant with ICMS Style Guide (APA 7th Edition).	Limited (or no) research and summation of all sections of report. A limited (or no) academic research, or academic evidence beyond subject materials to appropriately validate all key findings. Referencing is inaccurate or does not comply with ICMS Style Guide (APA 7th Edition).