MRKT20052
Term 1 2023
Assessment 1: Portfolio article analysis
Weight: 20%
Length: 1000 words (max)
Weeks due: Week 5
Due Date and Time: 7th April (Friday) 5:00PM AEST
Assessment task:
For this assessment, each student will be analysing one news article for submission. The
emphasis is on identifying the marketing implications for the events or incidents described in
the article. Students are required to choose ONE of the news articles (from the list below) that
focuses on one of the United Nations Sustainable Development Goals (UNSDGs) and write
marketing implications of the news. The first two workshop weeks are designed to discuss how
to analyse the sample news articles that focuses on UNSDGs. Specific questions that students
need to answer include:
(1) Which of the UNSDGs does the new article relate to?
(2) Who are the important stakeholders?
(3) What potential marketing issues can be identified from the article?
(4) How would you respond to these issues and why?
For the last question students are required to include minimum of 5 references for each
submission.
This is an individual assessment with a maximum word limit of 1000 words. Only references
used in text should be included in your reference list. The references should consist of published
academic and research papers and textbooks in the write-up to support key points. Ensure that
your references are relevant to the issues discussed. Referencing should follow the APA style.
Workshop activities in weeks 1 and 2 are designed to assist students in preparing for this
assessment task.
Any assessment with a ‘Turnitin’ score of more than 25% will be checked by the marker and
unit coordinator for potential plagiarism issues although it may not necessarily mean that you
have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your
assessment could be forwarded to an appropriate office/authority.
Following is the list of two articles for this assessment. You only need to choose one article.
Choosing a different article than the ones listed below can result in no mark given for the
assessment.
List of articles (available in the unit’s Moodle page):
• Push for end of line for junk food ads
• Vital workers left waiting
Assessment criteria:
• Identification of the appropriate UNSDG from the article (10%)
• Identifying the important stakeholders (20%)
• Reflective analysis (i.e. identifying potential marketing issues and response to these
issues) (40%)
• Writing style (i.e. spelling, grammar, etc.) (10%)
• Referencing (20%)
• Penalties apply for exceeding word limit (1% mark will be deducted from the total mark
for every 100 words over the allowed 1000 words limit). Penalties apply for late
submission (5% mark will be deducted from the total mark per day unless an approved
extension has been granted).
Submission checklist for Assessment 1:
• Cover page with student name and ID (use the cover page provided in Moodle)
• 1.5 line spacing and 12 size font in Times New Roman
• Maximum of 1000 words for each article analysis
• Submitted in .doc or .docx format
• What are the UNSDGs? Please see the unit’s Moodle page for more learning resources
on UNSDGS.