How has 3M’s innovation process evolved since the foundation of the company? Why, if at all, does 3M, known as a ‘hothouse’ of innovation, need to regain it historic closeness to the customer?
How does the Lead User research process differ from and complement other traditional research methods?
Has the Medical-Surgical team applied the Lead User research process successfully? Why or why not?
What should the Medical-Surgical Lead User team recommend to Dunlop: the three new products or a new business strategy? What are the risks to the new Lead User process at 3M? What are the risks to the Medical-Surgical team?
