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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the
use and distribution of programme materials please see the Arden Student Terms and Conditions.
PSY4012
Cognitive Psychology
Narrated Poster
Date for Submission: Please refer to the timetable on iLearn
(The submission portal on iLearn will close at 14:00 UK time on the
date of submission)
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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the
use and distribution of programme materials please see the Arden Student Terms and Conditions.
Assignment Brief
As part of the formal assessment for the programme you are required to submit a
Cognitive Psychology assignment. Please refer to your Student Handbook for full
details of the programme assessment scheme and general information on preparing
and submitting assignments.
Learning Outcomes:
After completing the module, you should be able to:
1. Explain what cognitive psychology is and discuss its purpose in both a historical
and contemporary context.
2. Demonstrate knowledge and understanding of fundamental concepts in
cognitive psychology.
3. Explain different approaches within cognitive psychology.
4. Demonstrate knowledge of ethics within the domain of cognitive psychology.
5. Communicate effectively, both verbally and in writing, using a range of media
widely used in relevant professional context. Be IT, digitally and information
literature.
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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the
use and distribution of programme materials please see the Arden Student Terms and Conditions.
Guidance
Your assignment should include: a title page containing your student number; the
module name; the submission deadline and the exact word count of your submitted
document; the appendices if relevant; and a reference list in APA format. You should
address all the elements of the assignment task listed below. Please note that tutors will
use the assessment criteria set out below in assessing your work.
You must not include your name in your submission because Arden University
operates anonymous marking, which means that markers should not be aware of the
identity of the student. However, please do not forget to include your STU number.
Maximum word count: 1500 words for the poster and 10 minute narration, with a 1500
word guide.
Please refer to the full word count policy which can be found in the Student Policies section
here: Arden University | Regulatory Framework
Please note the following:
Students are required to indicate the exact word count and time limit of their work on the
title page of the assessment
The word count includes everything in the main body of the assessment (including in-text
citations and references). The word count excludes numerical data in tables, figures,
diagrams, footnotes, reference list and appendices. ALL other printed words ARE
included in the word count.
Please note that exceeding the word count by over 10% will result in a 10-percentage point
deduction.
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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the
use and distribution of programme materials please see the Arden Student Terms and Conditions.
Assignment Task
Narrated Poster:
Your task is to produce a narrated poster (created on Microsoft PowerPoint) that is
accompanied by a verbatim (word-for-word) transcript. You are required to submit your
narrated presentation as a PowerPoint document containing 4 slides: slide 1 will be the
title page; slide 2 will be the poster with embedded audio narration; slide 3 should have
the verbatim transcript of your narration; and slide 4 should be a complete reference list
for all sources cited in both your poster and narration.
Your narrated poster should describe and explain what top-down and bottom-up
processing are and relate these to relevant theories of attention.
You should make reference to historical and contemporary perspectives, as well as
discussing contrasting theories and examples of empirical evidence. You should also
reflect on any ethical considerations that are relevant for research within this field.
(1500 words for the poster; 10 minutes narration with a 1500 words transcript)
(100 marks)
(LOs: 1-5)
Additional Guidance
Poster:
When you are producing your poster, you can use a range of ways to present your
information, e.g., diagrams, tables, and pictures, as well as the 1500 word allowance.
Make good use of the space provided and ensure that your poster looks both
professional and pleasing. Colours and fonts should enhance the look of the poster and
still allow for the information to be read clearly. Ensure that your poster has a clear
narrative that is signposted effectively (e.g., through the use of headings /
subheadings), and is easy to follow.
You may find it useful to look online at examples of academic posters.
Remember to include key points on your poster slide and then expand upon these in
your narration.
On the My Assessment tab on iLearn, you will be able to find a choice of templates that
can be used for your poster (either landscape or portrait), which already include the
cover page and are set to the correct slide size for you (120cm x 80cm).
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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the
use and distribution of programme materials please see the Arden Student Terms and Conditions.
You do not have to include a reference list on your poster as you must include a
reference list for all citations in the poster and narration on the final slide of your
document.
Narration and Transcript:
You must produce a 10-minute narration of your poster. This should take the form of
an audio-recording of your voice, which is embedded within the PowerPoint file on the
poster slide (slide 2). Your narration should not simply repeat the information
presented on the poster. Instead, it should both explain and expand upon the
information presented. This narration has a 10-minute time limit, and you will be
penalised if you exceed this by more than 10%. Guidance on how to record and
embed a narration can be found in the My Assessment tab on iLearn.
Finally, you must produce a verbatim transcript for the narration, which is a word-forword written account of everything you said in the audio-recording embedded on your
poster slide. Please note that there is a 1500 word guide for this narration. Though you
will not be penalised directly for going above or below this word count, being far below
would suggest that you are not covering enough information, and being far above
would suggest that you are trying to cover too much information, and your narration
skills may be of a lower quality because of this (i.e., speaking too fast).
The transcript should be presented on the 3rd slide of your document and followed by a
full list of references (from both the in-text citations on the poster and any additional
citations in your narration) on the final slide.
**The whole assignment must be uploaded as a PowerPoint file**
Note:
If you are missing an element of the assignment (i.e., missing narration or missing
transcript), you will be penalised. You can find specific details on the penalties for
missing elements in the “Incorrect Submissions Policy” document on the My
Assessment tab on iLearn.
_____________________________________________________________________
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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the
use and distribution of programme materials please see the Arden Student Terms and Conditions.
Formative Feedback
You can receive formative feedback on a draft of your poster (without narration) for this
module.
The feedback is designed to help you develop areas of your work and it helps you
develop your skills as an independent learner.

If you are a distance learning student, you should submit your work via Turnitin. Please
check your iLearn module pages/forum for the formative feedback deadline and
submission link.
If you are a blended learning student, your tutor will give you a deadline for formative
feedback and further details.  If you have a confirmed extension to your summative
(final submission) deadline, please contact your lecturer for information on extensions
to the formative feedback deadline.

Formative feedback will not be given to work submitted after the published date or the
date specified by your tutor (if a blended learning student).
Referencing Guidance
You MUST underpin your analysis and evaluation of the key issues with appropriate
and wide ranging academic research and ensure this is referenced using the APA
system(s).
Follow this link to find the referencing guides for your subject: Arden Library
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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the
use and distribution of programme materials please see the Arden Student Terms and Conditions.
Submission Guidance
Assignments submitted late will not be accepted and will be marked as a 0% fail.
Your assessment can be submitted as a single Word (MS Word) or PDF file, or, as multiple
files.
If you chose to submit multiple files, you must name each document as the question/part you
are answering along with your student number ie Q1 Section A STUXXXX. If you wish to
overwrite your submission or one of your submissions, you must ensure that your
new submission is named exactly the same as the previous in order for the system to
overwrite it.
You must ensure that the submitted assignment is all your own work and that all
sources used are correctly attributed. Penalties apply to assignments which
show evidence of academic unfair practice. (See the Student Handbook which is
available on the A-Z key information on iLearn.)
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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in
a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.
Assessment Criteria (Learning objectives covered – all)

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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored in
a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.