Purpose et Essays are a major form of assessment at university. Through essays, you develop your understanding of discipline-specific content, strengthen your critical thinking, and develop your ability to translate that thinking into a persuasive written form.
Essay Prompt

You will submit a discussion paper of 1000 words (+1-10%) evaluating how a company or brand creates value for their customers, for the company and for society at large.
In your essay, you must: • Find and choose a news article (not blogs) about your favourite company or brand written from July 2022 onwards. Note: If your essay does NOT meet these requirements then a ZERO grade will be awarded. If you are not sure whether your article is appropriate or not to use for the purposes of your essay, please get your tutor to check your article during your tutorial. • Consult and reference a minimum of 4 academic sources. Note: If your essay does NOT meet this requirement then a ZERO grade will be awarded. • Follow the checklist below carefully for detailed
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