According to Fletcher and Crawford (2017), “There are number of different ways of assessing the size of the market in different countries. They include income, population, quality of life, infrastructure, debt, and resources” (p.91).

Based on your presentation in the assessment item 1, the organisation has decided to take the next step to enter a new country market. The organisation has asked you to provide a report on an assessment of the targeted market before entry. (Cambodia’s Power Sector Market)

Your report should include the following sections:

1. Executive Summary

2. Introduction and background to chosen international market to enter. 

3. An outline of your proposed research method to conduct research assessing the size of the chosen market.

areas that needs to be investigated

research design

methods of collecting data 

4. Findings – A discussion of the findings to understand the pros and cons of the market entry. 

5. Recommendations

based on your findings would you recommend the organisation enter the new country market?

if yes, what marketing (product, price, promotion, distribution) decisions should they take into consideration to meet the needs of customers in the international market. 

If not, clearly explain the business why it is not suitable and the level of risk. 

6. Conclusions

7. Reference list

(2500 words)