Concept development and planning a content shoot

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Subject Title	Social Content Creation
Subject Code	MKT304A
Assessment Title	Concept development and planning a content shoot
Graduate Capabilities	• Innovative Problem Solving • Technology and Information Literacy
Learning Outcome/s (found in the Subject Outline)	a) Evaluate visual content (photos, videos and social) from a variety of written and visual sources. b) Experiment with creative methodologies within the image making process. c) Create promotional imagery, applying technical, creative and visual techniques to effectively build brand stories.
Assessment type (group or individual)	Individual
Weighting %	30%
Word count	1500 words (+/- 10% excluding cover page, table of contents, references)
Due day	Week 7 Sunday 11:55PM
Submission type	Assignment Tool ☒
Format / Layout of Assessment	Report: ICMS Cover Page Table of Contents Introduction Findings Reference List	☒ ☒ ☒ ☒ ☒
Assessment instructions	Assessment overview

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In this individual assessment you are going to continue working with
the business you analysed on your first assessment.
You are required to research and explore creative methodologies of
social media content.
You will develop a plan for creating your own social media content and
experiment within the image and, or video making process in the form
of a test shoot for your proposed organisation/company.
It is always good to maintain ongoing analysis of the performance of
your content by using relevant analytical tools that provide information
and data to allow informed changes, adaptations and improvements.
You will identify how you plan to analyse the performance of your
content. Free evaluation & measuring tools are often provided by
respective platforms. E.g., Facebook Insights, LinkedIn Analytics, etc.,
or there are systems available from third party companies. Consider
some systems may incur a cost.
Task Description
You must use the organisation/company you identified within your
Assessment 1 submission.
Students are required to prepare a report that includes:

– Social Media Analysis – Observe, analyse and evaluate
successful existing social media examples that you
want to reference when creating your visual content –
at least FIVE (5) different examples from either the
same, or differing social media platforms.
– Social Media Plan – Create detailed social media plan,
including:
• Selection of Social media platforms and
justification for your selection. A minimum of
TWO (2) social media platforms must be
proposed. Include intended evaluation and
measuring tools, as well as the respective
metrics that would be used.
• Content development. Develop overall creative
direction keeping in mind that in Assessment 3
you will be creating SIX (6) new social media
content images, or videos for your
organisation/company.
• Planning your shoot: Create and complete a
Moodboard, Shot-list and Shoot Planner/Call
sheet
• Test shoot: Utilising the creative direction and
planning that you have outlined within the
‘Content development’ and ‘Planning your
shoot’ section of this assessment you are
required to test shoot ONE (1) of your planned
SIX (6) images and, or videos in order to
understand, experiment and solidify the creative
direction of your shoot/s. Identify the best 3

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images and, or videos from your test shoot and
include them within your report.

Requirements – Your report should have a clearly identifiable structure including: ICMS cover page, table of contents, Introduction to your report, Report findings as per the brief and a Reference list. – Your report must be presented as a Microsoft word doc PDF. – Marks will be deducted for poor spelling and grammar. – Use at least FIVE (5) pieces of academic evidence. Academic evidences are defined as peer reviewed journal articles, governmental publications, and academic textbooks. – You must reference your report in accordance with the ICMS Style Guide (APA 7th Edition). – The report submitted must be your own work and the lecturer reserves the right to carry out a viva voce on the essay to ensure that the essay is the students own work. – The Turnitin submission by 11.55pm on the date specified.
Readings for the assessment	Refer to Essential Resources within Topics 1 – 7.
Grading Criteria / Rubric	Please refer to the Marking Rubric provided below.

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Assessment 2 – Marking Rubric

Criteria	HD (85-100)	D (75-84)	CR (65-74)	PASS (50-64)	FAIL (0-49)
Social Media Analysis (15%)	Excellent analysis of at least FIVE (5) social media examples.	Very good analysis of at least FOUR (4) social media examples.	Good analysis of at least THREE (3) social media examples.	Basic analysis of at least TWO (2) social media examples.	Limited (or no) analysis of social media examples.
Social Media Plan – (20%)	Excellent justification for selection of social media platforms and included evaluation and measuring tools.	Very good justification for selection of social media platforms and included evaluation and measuring tools.	Good justification for selection of social media platforms and included evaluation and measuring tools.	Basic justification for selection of social media platforms and included evaluation and measuring tools.	Limited (or no) justification for selection of social media platforms and included evaluation and measuring tools.
Social Media Plan – Content development. (20%)	Excellent content development plan for SIX (6) new social media content images, or videos for your organisation/company.	Very good content development plan for SIX (6) new social media content images, or videos for your organisation/company.	Good content development plan for SIX (6) new social media content images, or videos for your organisation/company.	Basic content development plan for SIX (6) new social media content images, or videos for your organisation/company.	Limited (or no) content development plan for SIX (6) new social media content images, or videos for your organisation/company.
Social Media Plan – Planning your shoot: Create and complete a Moodboard and Shoot Planner (20%)	Excellent planning for your social media shoot, including Moodboard and Planner.	Very good planning for your social media shoot, including Moodboard and Planner.	Good planning for your social media shoot, including Moodboard and Planner.	Basic planning for your social media shoot, including Moodboard and Planner.	Limited (or no) planning for your social media shoot, including Moodboard and Planner.
Test shoot (15%)	Excellent standard in producing and creating social media test shoot images and/or videos.	Very good standard in producing and creating social media test shoot images and/or videos.	Good standard in producing and creating social media test shoot images and/or videos.	Basic standard in producing and creating social media test shoot images and/or videos.	Limited, or poor standard in producing and creating social

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media test shoot images and/or videos.
Academic writing, research, resources and supporting evidence (10%)	Excellent research and summation of all sections of report A wide range of academic research including more than FIVE (5) academic evidence beyond subject materials to appropriately validate all key findings. Referencing is consistently accurate and compliant with ICMS Style Guide (APA 7th Edition).	Very good research and summation of all sections of report. A wide range of academic research including more than FOUR (4) academic evidence beyond subject materials to appropriately validate all key findings. Referencing is consistently accurate and compliant with ICMS Style Guide (APA 7th Edition).	Good research and summation of all sections of report. A wide range of academic research including more than THREE (3) academic evidence beyond subject materials to appropriately validate all key findings. Referencing is accurate and compliant with ICMS Style Guide (APA 7th Edition).	Basic research and summation of all sections of report. A wide range of academic research including more than TWO (2) academic evidence beyond subject materials to appropriately validate all key findings. Referencing is mostly accurate and compliant with ICMS Style Guide (APA 7th Edition).