Qualitative data collection
Business Research Methods
RESE1170
Workshop 4
February, 2023
Created by: Dr Scott Tindal, 2022
By the end of today, you will have
started the process of conducting
your own qualitative data collection
and analysis by:
1. Designing a robust interview
schedule.
2. Have (or prepared to) interview a
classmate.
Today’s learning
outcomes
Created by: Dr Scott Tindal, 2022
Activity 1: Designing an interview
schedule (60 mins)
Break.
Activity 2: Interview a classmate (40
mins)
Schedule
Created by: Dr Scott Tindal, 2022
Over the next few weeks, you will be led
by your research-experienced tutor
through the process of collecting analysis
qualitative data. You will
1. Design an interview schedule
2. Conduct 1x research interview
3. Transcribe the interview
4. Analyse the transcript
5. Present your findings in assessment 1
Important notice!
Important note:
The assessed Learning Outcome for this
module requires you to:
3. Design research instruments (e.g. an
interview schedule)
4. Conduct a basic quantitative and
qualitative analysis.
The exercises over the next few weeks
will be used in Assessment 1 to evidence
that you have met these learning
outcomes.
The interview schedule and transcript will
become appendices of assessment 1 to
evidence these Learning Outcomes.
Assessment
information!
Important note:
Questions?
Lecture Recap
1. What is an ‘interview schedule’?
2. Where do you get questions to put into an interview schedule?
3. What is the ‘mode effect’?
4. What are the attributes of ‘good’ research interview questions?
5. What should we avoid in research interview questions?
Warm-up questions
Created by: Dr Scott Tindal, 2022
1. An interview schedule is the name of a document that outlines
the questions you will ask participants in a research interview.
2. You can develop questions from the academic literuature,
practitioner literature, questions being asked in society (e.g. in
newspapers, by activists, etc), and questions raised in your own
mind.
3. The mode effect is how different media for interviews (e.g. faceto-face, telephone, or internet-mediated) changes how people
understand and respond to questions, therefore changing the
data generated.
Warm-up answers, I
Created by: Dr Scott Tindal, 2022
4. A good question is one which is answerable, open, unbiased, and
comprehensible to the interviewee.
5. A bad question is one which has no answer, closed (e.g. can be
answered with a yes/no), judgemental, leading, doublebarrelled, or incomprehensible to the interviewee (e.g. because
it uses jargon)
Warm-up answers, II
Created by: Dr Scott Tindal, 2022
Activity 1:
Create an interview schedule
This activity will help you design a robust interview schedule which
will be used to create data through an interview.
In this session you will work in pair/triads to design an interview
schedule on a research topic related to experiences of work.
You will use this schedule to practice interviewing another
classmate.
Activity 1: Introduction to Interview schedule
Created by: Dr Scott Tindal, 2022
Design a short interview (~5-7 questions) to collect data on ONE of
the following research topics:
Students’ experiences of negotiating study and work.
OR
Students’ career aspirations post-study.
Activity 1: Producing an interview schedule
Created by: Dr Scott Tindal, 2022
❖Ask ‘open’ questions; do not ask ‘closed’ questions.
❖Do not ask ‘leading’ questions.
❖Do not ask ‘double-barrelled’ questions.
❖Do not ask judgemental questions.
❖Before you use the schedule to interview your classmate in your
pair/triad, you must have it approved by your tutor.
Activity 1: Tips
Created by: Dr Scott Tindal, 2022
❖What are you main tasks / duties / responsibilities at work?
❖What do you like most about your job?
❖What do you like least about your job?
❖How would you describe the impact of your work on your
studies?
❖ What are your plans for work after you graduate?
❖What are you doing to try and reach those career goals?
❖What do you think are the main barriers to getting into that
industry?
Activity 1: Example questions
Created by: Dr Scott Tindal, 2022
Created by: Dr Scott Tindal, 2023
This interview that you are about to complete forms part of your
first assessment.
By writing an interview schedule and using it to interview a
classmate you will show that you have met Learning Outcomes (4)
and part of (5)
4. Design research instruments (e.g. interview schedule).
5. Conduct a basic qualitative analysis.
Activity 2: Introduction to the interview
Created by: Dr Scott Tindal, 2022
❖No student will be interviewed if they choose not to participate.
❖No student under 18 years old can be an interviewee.
❖The recording/transcript must be kept on the university servers
(in your student profile).
❖You must not discuss the interview with anyone outside of your
pair/triad.
Activity 2: Some rules
Created by: Dr Scott Tindal, 2022
❖You can use your phone. Then move the recording to the
university servers using your student login details. Delete the
recording from your phone.
❖You can also use TEAMs to record the interview. This is the best
way to do the interview.
Activity 2: How to record
Created by: Dr Scott Tindal, 2022
1. Search for your partner(s) on TEAMs by searching for their names
in the ‘search’ function at the top of the TEAMs banner.
Activity 2: Recording on TEAMS
Created by: Dr Scott Tindal, 2022
Recording
3. Once you’re in a call with your
interviewees, click on the three dots
shown here.
4. Then select ‘start recording’.
5. Once you have finished the
interview, ‘stop recording’ in the
same way.
6. In around 5 minutes you should
have a link sent to your email with
the recording AND in the call chat.
7. Keep this recording safe and on
UoG servers.
You can leave the classroom to do the interview in a quieter
place, but your tutor will stay in the classroom to help anyone
who has not yet got approval for their schedule, or those who
have questions about the task.
Once you’ve done the interview, you do not need to come back
to the classroom. Don’t forget the sign the register before you
leave.
For next week, please ensure that you’ve done the interview.
Next week’s topic is transcription and coding.
Good luck!
Created by: Dr Scott Tindal, 2022
Further
help with
studying
1. Study skills:
https://libguides.gre.ac.uk/academicskil
ls
2. Referencing:
https://libguides.gre.ac.uk/referencing
3. Proof-reading and feedback:
https://libguides.gre.ac.uk/studiosity
4. Wellbeing, mental health and
counselling:
Your personal tutor, or
https://www.gre.ac.uk/studentservices/support/student-wellbeing
Created by: Dr Scott Tindal, 2022