This is a case study about Amazon. You are required to prepare a report for Amazon, addressing the range of contemporary management issues and challenges raised in the case study above. In your report, you are required to address a number of points including:

1. Identify and discuss the issues and challenges Amazon is facing. a. Why are they important? b. What are the implications for Amazon?

2. How can Amazon address the issues and challenges identified in (1)? a. Identify some feasible strategies for Amazon.

3. What are the risks for Amazon if the issues and challenges identified in (1) are not addressed?