Question

On 6th July 2023, Meta formerly known as FaceBook, launched a rival app named “Threads” aimed at Twitter. The race is on to contest for new sign-ups and conversions over to Thread from Twitter.

The catch-22 with Threads is that you’d have to link the new platform to your Instagram account as a form of cross-platform integration from an end-user perspective. Moving forward, how does this impact your social media content analytics measurement?

And, if you were to delete the Threads account, you’d have to delete it jointly together with Instagram. There is a catch with the platform adoption and migration over from Twitter to Thread.

To add on to the social media platforms race, for the first time in a decade since the birth of Web2.0 the social web, social media platforms are now being challenged by the emergence of generative AI platforms such as ChatGPT, BARD and Meta-AI.

These generative AI platforms are capable of producing content at scale and speed like never before in the history of digital media. Together with generative AI, this makes social media analytics, social media content measurement, social media metrics for ad-campaign measurements more complex.