Designed to provide you with an understanding of the state of an organization’s readiness in adopting and using social media platforms as part of their marketing strategy in building brands. By the time you have completed this assessment, you will be able to gauge the stage at which the organization you have observed is at regarding its social media strategy to engage with its target market/audience.

You will be required to undertake a social media audit of a real-world organization. A social media audit is a process of reviewing what’s working, what’s failing, and what can be improved upon across the organization’s social media channels. Then present the findings of the audit in a digital storytelling presentation. Multi-media tools, such as Adobe Spark, can be used for this task.