Assignment Brief Academic Year 2022/2023
Introduction To Marketing: Feb 2023
| Module Code and Title |
Introduction to Marketing | Moule Leader | Ayesha Shafi |
| Assignment No. and type: |
Report – 1,500 words | Assessment weighting: | Report: 100% |
| Submission time and date: |
Monday 13th March 2023 at 23:59 |
Target feedbacktime and date: |
3 weeks from the date of final submission |
| Assignment Task |
| This assignment involves producing a short report that seeks to develop your understanding and awareness of marketing and its component elements and use of the marketing mix to operate and manage key business objectives. By completing these tasks, you would be demonstrating your knowledge of marketing within a business context and some of the challenges or issues faced by businesses. |
| This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: |
|
| LO1 | Demonstrate an understanding of the marketing mix |
| LO2 | Explain how marketing helps business and address challenges in competitive markets |
| LO3 | Identity marketing solutions to address a particular business challenge |
| LO4 | Describe the impact of globalisation on competitive markets. |
Assignment Brief Academic Year 2022/202
Introduction To Marketing: Feb 2023
| Task Requirements |
| Produce a clear and concise report using publicly available materials, journals, and the recommended core texts, which addresses the following topics: 1. i. Explain what is meant by Marketing? (80 words). ii. Define the extended marketing mix and discuss the considerations an organisation should give for each of the 7Ps. Please use examples to illustrate your points. (270 words). 2. Explain how Marketing helps businesses to address challenges in a competitive market using the SWOT analyses (300 words) 3. Explain how Marketing provides solutions to a company that wants to enter a new market using the Ansoff growth Matrix (300 words) 4. Explain how a company can use digital marketing to grow on a Global scale (200 words) In addition, ensure that your report includes a brief introduction, conclusion, and Table of contents (200 words) 6 marks for introduction & conclusion 2 Marks for Table of Content This assignment does not require you to include a case study on any organisation. You can however, incorporate real life/business examples throughout your report. |
| Referencing and Research Requirements |
| You must reference all information used in the report, using the Harvard Referencing Guide. You are required to include all reference list at the end of the report arranged in alphabetical order irrespective of the sources. You can access guidance to Harvard referencing here: https://libguides.uos.ac.uk/academic/referencing/Harvard |
Assignment Brief Academic Year 2022/2023
Introduction To Marketing: Feb 2023
| How your work will be assessed |
| Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions. This assignment will be marked according to the grading descriptors for Level 3 |
| Submission Details |
| This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time). • Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel or PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size. • You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version. • Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://www.uos.ac.uk/sites/default/files/Academic-Misconduct Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations |
Assignment Brief Academic Year 2022/2023
Introduction To Marketing: Feb 2023
| Submission date and time |
| This assignment should be submitted before Monday 13th March 2023 at 23:59 You should submit all work for summative assessments by the above deadline. Work submitted up to three working days after the deadline will be accepted and marked, but the mark will be capped at the pass mark (40%) unless there is a valid reason for the late submission (i.e., having been granted an extension to the deadline or a deferral under the terms of the Extenuating Circumstances Policy). Work submitted more than three working days after the deadline without a valid reason will not beaccepted and will be recorded as 0% RN (refer, no work submitted). For more information, please refer to: http://studenthandbook.uos.ac.uk/index.php/student-guides/assessment-the-basics undergraduate Feedback and marks for this assignment will be available in three weeks from the deadline. |
Assignment Brief Academic Year 2022/2023
Introduction To Marketing: Feb 2023
Marking Criteria Introduction to Marketing Percentage
| Criteria | Weighted % | Link to Learning Outcomes |
| Demonstrate an understanding of the Extended Marketing Mix Evidence based work showing clear understanding of marketing and the basic 7 P’s underlying concepts and principles of extended marketing mix with examples |
20% | LO1 |
| Explain how marketing helps business and address challenges in competitive markets Evidence based work demonstrate insightful explanation of how Marketing helps businesses and address challenges in a competitive market using the SWOT analyses |
20% | LO2 |
| Identity marketing solutions to address a particular business challenge Evidence based work provide clear understanding of how marketing provides solutions to a company that wants to enter a new market using the Ansoff growth matrix |
20% | LO3 |
| Describe the impact of globalisation on competitive markets Evidence based work showing effective ability to demonstrate how a company can use digital marketing to grow on a global scale |
20% | LO4 |
Assignment Brief Academic Year 2022/2023
Introduction To Marketing: Feb 2023
Marking Criteria Introduction to Marketing Percentage
| Criteria | Weighted % | Link to Learning Outcomes |
| Reading and referencing Report demonstrates the insightful and effective use of a carefully selected range of relevant reading. Consistently accurate application of referencing. |
10% | |
| Presentation, style, and structure Work that significantly exceeds the specified word limit may be penalized Report reflects the understanding of effective presentation of work that is coherently structured and clearly expressed throughout. |
10% |