International Strategy

Individual Assignment

• You are required to “Critically analyse International Strategy practices of a global company in an industry of your choice. Based on your critical analysis, provide managerial implications/recommendations for the chosen firm and industry.”

• You are expected to apply relevant concepts and theories delivered in the module for at least 3 topics (covered during lectures). You can choose more topics from lectures, as long as the depth and breadth of the arguments are balanced.

• Each lecture is allocated to a topic (e.g., RBV, IBV, and so on). Therefore, by choosing any of the lectures as a topic (e.g., IBV), you are expected to include all related themes/topics that are covered during the corresponding lecture.

• Following APA referencing style is mandatory for this assignment.

• Any industry/global company can be chosen, and you do not need to justify your choice.

• Word Count: 3000 words, +/-10%, excluding the table of contents/figures/cover page of the assignment (e.g., student’s name and ID, name of the module, lecturers’ name) and the reference list.

• The assignment should be double-spaced, in a 12-size font throughout, using either Times New Roman or Arial fonts. The pages should be numbered, and the margins should not be less than 1 inch on all sides.

• A short (10 min approximately) individual presentation (as a summary of the report) is expected from all students during weeks 11 and 12 (weeks commencing 09 and 17 April accordingly). Students are supposed to inform me about their chosen week in advance (e.g., by week 10).

• Submission deadline of the written assignment is 30/04/2023.
• If there is any question about the above-mentioned points, please share it during the lectures/seminars, therefore all students can benefit from the answers/clarifications.

Marking rubric