Learning outcomes
BHS0027: Strategic Management (Hong Kong) Individual Assignment (2014 -15)Human Computer Interaction
• Evaluate case studies in strategy direction, strategy implementation and strategic Discuss the strategic directions that can be chosen by organisations through the • application of relevant theoretical concepts. • State the need for strategic alternatives and their selection.
Coursework: Case Study based on key reading — LEAX: managing growth in a volatile world- By Anders Meander
Task:
You are a strategy consultant and you have been commissioned by LEAX to undertake a strategic analysis of its business
Using relevant analytical models, you are required to provide the company with advice on their performance and recommend course(s) of action to take. Your analysis must also include justification and a critical evaluation of the models selected.
Your recommendations must be well founded and should clearly relate to your analysis.
Suggested structure and approximate weighting of marks
Part 1: Identification of key issues, justification and evaluation of the choice of analytical models- (20%) Part 2: Strategic analysis with application of the chosen model (s)- (60%) Part 3: Recommendation and Conclusion- (20%)
Word count: 2,500 words +1- 10% (tables of content, lists of tables and figures, appendices, list of references, tables and diagrams are not included in the word count). Appendices should be used for essential information only and should be clearly referenced in the text. Total word count should be clearly indicated on the front sheet of the assignment. Penalties will apply for exceeding word count.
Essential: the work should demonstrate critical analysis and evaluation, Harvard referencing method should be used where appropriate. There should be an evidence of a wider reading (not only textbooks and the company websites but also academic journals).
Submission date: 18 August 2014 Time: 11.59pm. Please note you are required to submit two copies; (i) Electronically via Turnitinuk on Unilearn and (ii) A hard copy should be submitted to HKMA. Please note that submission of the assignment after the deadline without an approved extension or extenuating circumstances will result in the mark being capped at 40%. Please refer to the student regulations and your student handbook. Please note that extension requests are authorised by Course/Year tutors only, not module leaders.