The total word count for this assignment should be between 2,000 and 2,500 words. This includes all footnotes, in text referencesMarketing Research and Data Analysis and appendices but excludes any bibliography, reference page or contents page. N.B. Appendices should only be used in exceptional circumstances and should consist of only brief extracts or tables. The amount of words per question should reflect the number of marks allocated. Penalties will be applied for excessive overall word count. Only footnote or Harvard style referencing are accepted. Please follow the guidelines.

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