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- Have you fulfilled the aims of your research?Marketing Research and Data Analysis
- How do your results compare with those of previous researchers?
- Why did you get the results you got? You may have to explain inconsistent or unexpected results.
- What problems did you encounter in carrying out the research and how could you overcome these in future investigations?
- What is significant or important about your results? What are the implications of your results?
- What further areas of investigation, if any, can you suggest?
