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- Demonstrate an understanding of the characteristics and importance of strategic marketing.
- Conduct a situation analysis such that it is possible to develop a concise understanding of the marketing environment.Sample Page
- Use situation analysis findings to develop a set of objectives appropriate for the company and its environment.
- Use situation analysis findings to formulate a marketing strategy that will fit the company and its environment.
- Devise a marketing plan that provides for the implementation and control of chosen strategies.
- Critically evaluate the current research issues in strategic marketing.
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