Introduction to Management (MGMT1101)
MGMT1101 ASSIGNMENT:
Environmental & Industry Analysis
Assignment Overview
The ability to construct a PESTEL Analysis and a Porters Five-Forces Plus One Analysis is essential to making
informed decisions that impact strategic planning. A key theme of Introduction to Management focuses on
the relationship between the external environment and organizational performance. An important function
of any manager is the ability to analyze external environmental conditions and the level of competition
within a particular industry/market in an effort to make informed decisions and think strategically. This
assignment provides students with an opportunity to examine a variety of external environmental and
industry factors, and the role they play in decision-making.
Scenario (address the following scenario for your assignment)
• Good Trade Co. (a Canadian coffee company with two locations in Calgary): Imagine you are a
management consultant who has just been hired by Good Trade Co.
• Good Trade Co. is a social-enterprise coffee company that works directly with farmers and students
in Colombia and is looking to expand into Vancouver BC (British Columbia). You have been hired to
assess the Canadian external environment in Vancouver BC as it relates to the Food & Drink
industry and provide important information to help Good Trade Co. decide whether they should
expand into Vancouver.
• Your job is to construct a PESTEL Analysis and a Porter’s Five-Forces Plus One Analysis to help Good
Trade Co. make an informed decision.
Assignment length: 4 pages of content double-spaced (MAXIMUM 1000 words – 4 pages) NOT including
the title page and reference page.
Assignment weighting: 57 points (15%)
Introduction to Management (MGMT1101)
Assignment dates:
Availability stars on January 31, 2023
Due date on March 16, 2023 at 9:30 am.
Research
Research is required throughout:
• This is a research assignment and therefore you are required you to conduct research, which
involves the use of existing data to form your responses (e.g., electronic articles, websites,
other market research available, etc.). In addition to our course textbook, you are required to
use a minimum of FOUR different sources for your PESTEL Analysis and FOUR different
sources for your Porter’s Five-Forces Analysis to gather information and inform your
understanding of the external environment as it relates to the specific scenario provided in this
assignment.
• Although research is required, you are also expected to include your own original thoughts
and insights within your analysis while using research to support your claims. Your insights
will add relevance to the research you provide and will help create a meaningful examination of
the external environment and the degree of competition within it.

Introduction to Management (MGMT1101)
Resources to use for research
The PESTEL Analysis falls into the general environment, which represents the “macro” level and includes
the broad political, economic, sociocultural, technological, environmental, and legal conditions that may
affect the organization. Managers must consider these conditions as they plan, organize, lead, and control.
(*Refer to Chapter 2 and Chapter 4 [page 118] in the course textbook. Also, be sure to refer to the
resources in the course modules and watch the video tutorial I’ve provided).
The Porter’s Five-Forces Plus One Analysis is used to gain a clearer understanding of the specific
competition within a particular market/industry. E.g., Competition within the sportswear industry,
competition within the automobile industry, competition within the restaurant industry, etc. The Porters
Five Forces Analysis is a competitive analysis which helps inform decisions made by managers.
(*Refer to Chapter 4 [page 123 – 124] in the course textbook. Also, be sure to refer to the resources in
the course modules and watch the PESTEL and Porter’s video tutorials that are provided).
Use the following resources when conducting research to construct your PESTEL and Porter’s Five-Forces
Plus One Analysis. *Note: You are not limited to these resources as I simply provided these to help you
get started:
• Google (simply begin typing key words into the search engine to begin your research process)
• Google News (make sure your research is specific to the region and industry provided in the
assignment)
• Bow Valley College library commons data base (this was addressed in the course research tutorial
you completed)
• Statistics Canada: https://www.statcan.gc.ca/en/start
• Statista: https://www.statista.com
• Alberta Government: https://www.alberta.ca/index.aspx
*Note: I suggest you begin your process using Google search. Please ensure that any resource you
select for research is considered to be “academically credible.” Academically credible research is a
credible source that is unbiased, is backed up with evidence, and has bene published within the last
seven years. For further details regarding what makes a research source credible, refer back to the
research tutorial you completed earlier in the course.
WRITTEN ASSIGNMENT
PESTEL Analysis (15 marks)
Introduction to Management (MGMT1101)
Construct a PESTEL Analysis focussing on Vancouver, British Columbia as this is where your client is
looking to expand. Make sure you address all six conditions within your PESTEL which include political,
economic, sociocultural, technological, environmental, and legal conditions to better understand threats
and opportunities regarding expanding within Canada.
*Your PESTEL should be written in BULLET FORMAT. Each point you make within your PESTEL should be
written in concise full sentence format and should contain research with proper in-text citations.
PESTEL Synopsis (7 marks)
A synopsis is simply a summary/an interpretation of “something”. In two – three paragraphs create a
synopsis of your PESTEL. Do NOT simply summarize your entire analysis. Your synopsis should address key
facts you have uncovered and why these are more relevant than others as it relates to Good Trade Co. In
addition, discuss which information is less relevant and why it might be considered less important.
Porter’s Five-Forces Plus One Analysis (15 marks)
Construct a competitive analysis of the Food & Drink industry in Canada using the Porter’s Five-Forces
Plus One Analysis. Be sure to focus on all five areas which include the degree of rivalry (direct competitors),
threat of new entrants, consumer buying power, threat of substitutes, and supplier power to better
understand the competitive market and help the company make an informed decision regarding expanding
within Canada.
Begin by reviewing the company’s social media to gain further insight into who they are, products/services
offered, etc.
*Your Porter’s Five-Forces Plus One Analysis should be written in BULLET FORMAT, just like your PESTEL.
Each point you make should be written in full/complete sentence format and should contain research
with proper in-text citations.
Porter’s Synopsis (7 marks)
A synopsis is simply a summary/an interpretation of “something”. In two – three paragraphs create a
synopsis of your Porter’s Five-Forces Analysis. Do NOT simply summarize your entire analysis. Your
synopsis should address key facts you have uncovered and why these are more relevant than others as it
relates to Good Trade Co. In addition, discuss which information is less relevant and why it might be
considered less important.
Introduction to Management (MGMT1101)
Additional Marks:
• APA: Use of Research (7 marks)
• Organized and Structured/APA Formatting (3 marks)
• Spelling, Grammar, and Sentence Structure (3 marks)
Important Guidelines
1. Refer to Chapter 2 and Chapter 4 in our Fundamentals of Management textbook. Although a
minimum of FOUR additional sources are required for EACH analysis (PESTEL and Porter’s), the
textbook should be the primary resource you use to inform your understanding of key concepts to
help you make relevant connections between theory and application.
2. Assignment should be 4 pages of content (MAXIMUM of 1000 words – 4 pages) double-spaced
(2.0 line spacing) NOT including the title page and reference page.
3. Structure: Follow the assignment structure template provided in the dropbox in D2L as it illustrates
the specific structure you are to use when setting up your assignment (e.g., title page, headings,
subheadings, etc.).
4. Title page: Properly structured as per APA guidelines. Include title of assignment, name of the
course, your first and last name, student ID number, instructor’s first and last name, date of
submission, and the specific word count of your paper.
5. APA format: Assignment format must follow APA 7th ed guidelines (e.g., Times Roman or Calibri font
style, 12 font size, double-spaced [2.0 line spacing], etc.) – https://apastyle.apa.org/.
6. A zero grade will be given for work that is copied, plagiarized, or illustrates academic dishonesty
of any kind, and further disciplinary action will be taken in accordance with the academic policy.
7. Proofread your assignment for correct spelling, grammar, punctuation, and sentence structure
(English language usage).
Academic Dishonesty and Plagiarism
Ensure you are aware of the College policies on Academic Honesty and Plagiarism. Academic dishonesty
and plagiarism are taken very seriously at the College even if the dishonesty or plagiarism is unintentional.
Please also know that taking credit for work you did not contribute to is also considered Academic
Dishonesty and will be reported. For general guidelines of APA formatting (e.g., spacing, font size, title
page, etc.) please use https://apastyle.apa.org/about-apa-style and follow the Style and Grammar
guidelines top on the top menu.
Introduction to Management (MGMT1101)
Turnitin
When you submit your assignment, it will go through our Turnitin program. Turnitin is a web-based
academic honesty software that compares your assignment against its database of materials such
everything on the internet, are other student’s work both in our college and in other institutions, and other
academic materials.