MG410
CAREER VIEWPOINT CW2
Table of Contents

Career Plan 1
INTRODUCTION
This report is a self-reflection that makes me to identify skills, knowledge and experience
needed when applying for the post of a marketing officer in the marketing industry based on my
research assignment in (CW1). Career Action Play was conducted to show time frame for my
development as a marketer, I paste a new job Advertisement in the appendix and I also included
in this report a (CV) and LinkedIn profile which is suitable for a marketing Officer . This activity
of evaluation has helped me learn about my strengths and weaknesses and under the light of this
I could better adopt directions for future. As a marketer, according to Billa, Avula and
Chakravarthy (2020), one need to be extremely smart to outcast anyone in front of you. Here,
spontaneity is my asset and I believe I have it but I need support of other skills and there is a
long course that I have to cover in order to bring myself in the real marketing world. For the said
reason, I have planned to start my practical life as soon as early so I should be learning while on
job. This paper helps develop an image of mine in the mind of the reader. I intend to keep
learning and exploring and have my hands-on technological progression since it can earn me the
needed competitive edge.
PERSONAL ANALYSIS
Learning ends when you believe you have learned enough. When I reflect upon my
journey so far, I can state that I am still a learner who has countless things to learn and apply. I
think application is much more complicated than learning as Kaiser and Austin (2020) also
support my stance since l do not really get a chance to apply the knowledge until and unless l
enters the practical world. This is the reason why I want to apply for a job so I can get on-job
experience and will decide on my further trend in education as mentioned by Vanwesenbeeck
Career Plan 2
(et.al, 2020) that first step is the most crucial one. As an advertiser, l have an apple opportunities
due to advancement of technology but as an entrant l get to face much complications since the
gurus do not let me in easily (Sawyer, 2019; Pažėraitė & Gedvilaitė, 2016). I have planned to
enter by believing in my abilities, learn, apply and invent. As per the research shared by Perreault
(2018), creativity is the essence of the field I have chosen for myself. There is so much I can
design but the point is I would have to have people who should trust me and my capabilities and
give me a chance to explore and learn. Having a platform is a dream been nurtured and I have
my mentor who is my teacher. He keeps on guiding me on how I can use available resources to
focus on achieving excellence in my field.
I have been a shy person throughout my life, was truly introvert in my childhood but later
go better due to my teachers’ and parents’ hard work. Therefore, public speaking still brings
uninvited fear in me and I have to struggle myself out of it. I have millions of ideas, but I am
unable to present them in an impressive way. The same ideas when I share with my classmates,
they do it exceptionally well as supported by Tully and Vraga (2017) it takes ages to understand
how to present myself. These days, I am already working on enhancing my public speaking skills
for which am taking live sessions with my mentor.
Career Plan 3
Career Plan 4
Besides, I feel myself so passionate that I get carried away with my ideas and lose the
actual focus which sabotages the final outcomes. I wanted the audience to feel the same
aspiration and urge in them which I have but this is not possible. The aim of the advertisers is to
grab audience’s attention (Zinoviev & Dudko, 2018; Shrivastava, 2020). I have once ventured
myself to be a part of group who prepared volunteer message on ‘gadgets and safety’ and I could
learn how difficult it is to be on a team. There are much of arguments and discussion,
disagreements and compromises and then l finally get the results. I feel that working as a team
member is a complicated job where everyone has their ideas and passion. Yet, in today’s world
teaming up has proved to be more desirable over isolated or individual work (Sawyer, 2019;
Martinez & Shaker, 2018; Griffin et.al, 2017). I need to further polish my skills to work on a
team, especially, my interpersonal skills since I do use my communication skills to connect with
my teachers and friends but problem comes when it comes to work with people. Maybe I am
little more assertive than required and get firm with my ideas. Still, I think to remain productive
and learn, I need to stay with people and develop a working relationship where I can learn and
get experience from different sources.
Career Plan 5
As I mentioned above, I do land myself into arguments my conflict management ability is
weak for which I have to work hard as mentioned by Wortsman (et,al, 2019) it is person’s ability
that is more important that his knowledge. I remember once our teacher assigned us a task and I
was so passionate about it that I wanted my teammates to listen and follow me. This was
obviously not accepted by others and in the end, we submitted the task in late. I am reading
books on how to maintain working relationships and avoid conflicts like A Language of Life:
Life-Changing Tools for Healthy Relationships by Marshall Rosenberg. I hope to overcome this
issue in the coming months since COVID lockdown gave me ample time to read. On the brighter
side, my analytical skills have always been praised since my comprehension skills have mostly
supported it. I can bring in minute details that are ought to be ignored but hold immense
relevance for the tasks. I use certain details to approach the task in a different way; this helps me
making unique things.
CAREER ACTION PLAN

Career Plan 6

Career Plan 7

CONCLUSION
The entire experience of developing my career plan was worth taking since I could really
bring me in a serious position to focus on how to go about making my career. Passion is the
important factor, but it is not the only needed attribute while working for your future. I feel I
Career Plan 8
should have a mentor too whose guidance can keep me secured and on the right path. I really got
stuck while developing my plan as I was unable to decide on what degree and professional
courses are required. I still have tried to take everything meticulously. Today is the era of
presenting yourself in a way one should want you. My presentational skills are needed to be
polished and I would need to further work on my communication and interpersonal skills. Being
assertive always helps, but there is a thin line differentiating between being rude and courteous.
This whole activity has proved to be an alarming bell that warns me now what I lack and what I
should plan for. I feel I can overcome my weaknesses using my strengths and opportunities since
COVID has changed the situation of the world and like everyone else I would have to make extra
struggle to start my career formally.
Career Plan 9
References
Antoniou, A. and Storkey, A.J., 2019. Learning to learn by self-critique. In Advances in Neural
Information Processing Systems (pp. 9940-9950).
Billa, A.L., Avula, H. and Chakravarthy, Y., 2020. Career opportunities in periodontics: A road
map to the future. Journal of Indian Society of Periodontology, 24(2), p.98.
Gernreich, C.C. and Ahlfeld, C., 2020. Five Topics for Which Industry Needs Innovation
Managers: A Job Advertisement Analysis. In ISPIM Conference Proceedings (pp. 1-13).
The International Society for Professional Innovation Management (ISPIM).
Gilbert, S., 2017. Information literacy skills in the workplace: Examining early career advertising
professionals. Journal of Business & Finance Librarianship, 22(2), pp.111-134.
Griffin, T., Giberson, J., Lee, S.H.M., Guttentag, D., Kandaurova, M., Sergueeva, K. and
Dimanche, F., 2017. Virtual reality and implications for destination marketing.
Kaiser, C.K. and Austin, E.W., 2020. Media Literacy and Advertising. The International
Encyclopedia of Media Psychology, pp.1-7.
Martinez, G. and Shaker, E., 2018. Counseling 110 Career and Life Planning.
Omar, N.H., Manaf, A.A., Mohd, R.H., Kassim, A.C. and Abd Aziz, K., 2012. Graduates’
employability skills based on current job demand through electronic
advertisement. Asian Social Science, 8(9), p.103.
Pažėraitė, A. and Gedvilaitė, R., 2016. Content marketing elements and their influence on search
advertisement effectiveness: theoretical background and practical insights. Organizacijų
vadyba: sisteminiai tyrimai. Kaunas: Vytauto Didžiojo universitetas, 2016, [T.] 75.
Perreault, W.D., 2018. Essentials of marketing. New York: Mc Graw Hill.
Career Plan 10
Plut, W.J., Transpacific Image LLC, 2013. Advertisement content selection and presentation.
U.S. Patent 8,579,442.
Sawyer, J., 2019. The Impact of Employee Participation in Employer Funded Education and
Barriers to Individual Career Plan Growth (Doctoral dissertation, Northcentral
University).
Shrivastava, A., 2020. Using Native Advertising Approach for Knowledge Creation in Cross
Cultural Studies. Journal of Teaching in International Business, 31(2), pp.154-179.
Tully, M. and Vraga, E.K., 2017. Effectiveness of a news media literacy advertisement in
partisan versus nonpartisan online media contexts. Journal of Broadcasting & Electronic
Media, 61(1), pp.144-162.
Vanwesenbeeck, I., Hudders, L. and Ponnet, K., 2020. Understanding the YouTube Generation:
How Preschoolers Process Television and YouTube Advertising. Cyberpsychology,
Behavior, and Social Networking.
Winters, T. and Mathewson, K.W., 2019, April. Automatically generating engaging presentation
slide decks. In International Conference on Computational Intelligence in Music, Sound,
Art and Design (Part of EvoStar) (pp. 127-141). Springer, Cham.
Wortsman, M., Ehsani, K., Rastegari, M., Farhadi, A. and Mottaghi, R., 2019. Learning to learn
how to learn: Self-adaptive visual navigation using meta-learning. In Proceedings of the
IEEE Conference on Computer Vision and Pattern Recognition (pp. 6750-6759).
Yang, K.C., Huang, C.H., Yang, C. and Yang, S.Y., 2017. Consumer attitudes toward online
video advertisement: YouTube as a platform. Kybernetes.
Career Plan 11
Zinoviev, F. and Dudko, V., 2018. PERSONAL MARKETING AS A MEANS OF PROMOTION
BY CAREER LADDER. In Современные технологии управления персоналом (pp. 79-
81).
Career Plan 12
Appendix
Career Plan 13
Career Plan 14
Career Plan 15
Career Plan 16
Career Plan 17
Career Plan 18
Career Plan 19
Career Plan 20

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