Public Relations and Sponsorship for Tourism Hospitality & Events

Evaluate the importance of public relations to the tourism, hospitality, and events industries, with particular consideration to the concept of “Reputations”.
Critically assess the opportunities and threats that the Internet and social media present to the effective management of public relations for the tourism hospitality and events industries.
Research and evaluate a range of issues affecting public relations and sponsorship most relevant to THE industries, including technological, business, political, geographical, cultural, social, and ethical.
Research and evaluate cases that reflect good practice and effective strategies in public relations and sponsorship management in THE industries.