Task 2: Analysis — 650 or more words • 200 words for the analysis of the organisation —two of any analysis tools mentioned below (1 external & 1 internal) o PEST analysis (External) Or o Porter’s 5 forces (External) and o SWOT analysis (Internal) or o BCG Matrix (Internal)
• 500 words: A basic primary data collection by using questionnaire o Research Question (Question #6 from proposal form) o Research methodology flow chart

•Inductive
Strategy
•Case study

Time Horizon
• Primary data presentation and analysis