Marketing Environment

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SUGGESTED PESTEL AND SWOT ANALYSIS TABLE

Discuss the Marketing Environment as well as PESTEL and SWOT, and what they are used for, before applying PESTEL and SWOT to your chosen organisation in Tables

The PESTEL and SWOT Tables should be placed in the Body of your Report (your PESTEL and SWOT Tables in the Body of your Report are NOT part of your word count for the Assignment)

PESTEL analysis applies to the whole industry and also to your chosen organisation. In terms of this, when doing your PESTEL analysis, discuss the impact of each PESTEL factor on the industry and then link the specific impact on your chosen organisation.

You MUST provide in-text citations in the PESTEL and SWOT Tables to support your discussions.

PESTEL Analysis

Factor

Impact

Political

Economic

Social

Technological

Environmental

Legal

Strengths

Weaknesses

Opportunities

Threats

SWOT Analysis