Enterprise and Entrepreneurship - Australia Assignments

Assignment Brief Academic Year 2022-2023
Internal approval: John Mariampillai
External approval: Name, Date
1

Assignment task

CW1 requires you to write a full business plan based on the business idea you proposed for PR1.
The following must be included in your business plan:
 Your Proposed Future Business. – What is the product/service (i.e. provide a clear description)? What
does it do? What innovations does your idea bring to the market? Appropriate intellectual property
rights (IPR) in order to protect your business idea/enterprise, if applicable.
 Customers – identify your target customers. B2B or B2C? Who are the end-users? Who will buy your
product/service? What is the USP of product/service? What customer needs does the
product/service meet? The underpinning research for the target market and an evaluation of the
businesses’ position in the market.
 Competitors – who are your competitors for the product/service? What market share do your
competitors have? Why might your customers buy your product/service rather than that of the
competitors?
 Skills analysis – what skills do you have for developing and taking your business idea forward? What
skills do you need? How will you address any skills gaps that you might have?
 Projected 2 year profit and loss account and proposed 2 years cash flow forecasts including break
even.
 Finding, evaluating and selecting suitable sources of funding to grow the business opportunity.
 Your plans for obtaining your resources, both tangible and intangible between now and either 1-2 year
ahead. This should include a breakdown of your start-up costs.
 The type of organisation and the management information systems required to effectively control the
business.
 Vision for your Business Idea – what future does your business have?

Module code and title:	BM564 Enterprise and Entrepreneurship	Module leader:	Kiran Zaidi
Assignment No. and type:	CW2: Individual Growth Sustainable Business Plan	Assessment weighting:	60%
Submission time and date:	02/06/2023 by 2 pm	Target feedback time and date:	3 weeks after submission deadline

You are required to produce a 1500 word Business Growth Plan. You are allowed a 10% plus or Minus dispensation of the word limit. The word count excludes the executive summary, conclusion, introduction, References and Appendices. Students are to use wider range of resources from peer reviewed academic journals as well as books and other academic databases such as Mintel, EBSCohost, ProQuest etc.  Use Times New Roman font size 11 with 1.5 line spacing.  Insert page numbers at the bottom of each page.  You must have a cover sheet with your student ID, Name and word count.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1	Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and allows the enterprise to grow into a growth sustainable business proposition
LO 2	Analyse the skills and resources required for developing a business, including finance and people
Referencing and presentational requirements
Please reference your work according to the Harvard referencing style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2016) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies are available via the university library. There are also documents on Harvard referencing on Blackboard which students can read. Students must use acceptable academic sources including peer-reviewed journal articles, Books, Company websites etc.  Use Times New Roman font size 11 with 1.5 line spacing.  Insert page numbers at the bottom of each page.  You must have a cover sheet with your student ID, Name and word count.
Submission details
 This assignment should be submitted electronically using the relevant submission point in the Upload My Assignment area on LSST Connect.  You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://bucks.ac.uk/__data/assets/pdf_file/0024/9546/Academic-Misconduct Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations.  Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission. Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, PDF. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.

You can submit your work as many times as you like before the submission date. If you do submit your
work more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be
sent to your LSST e-mail address. Please keep this receipt for future reference, along with the original
electronic copy of your assignment.

Academic integrity

Academic integrity means taking responsibility for your own work.
When you submit an assignment, you are effectively making a declaration that it is your own work and that
you have acknowledged the contribution of others and their ideas in its development (for example, by
referencing them appropriately).
For further information and guidance, please see the University website: https://www.bucks.ac.uk/current
students/registry-helpdesk-and-academic-advice/academic-integrity-and-misconduct
You are also expected to take responsibility for maintaining and managing confidentiality issues in your work.
You should maintain and respect confidentiality in relation to the protection of personal, technical and/or
commercial information of a sensitive nature in their assessed work, whatever the format.
Confidentiality issues will vary from subject to subject and you are encouraged to seek advice from your
course team if you are unclear about requirements in your context. For further information and guidance,
please see the University website: https://www.bucks.ac.uk/academic-confidentiality

Assignment Brief Academic Year 2022-2023
Internal approval: John Mariampillai
External approval: Name, Date
4

Grade band

Fail

Pass

0-34 (F) –
Fail

35-39 E –
Marginal fail

40-49 (D)
Third class
THRESHOLD
PASS

50-59 (C)
Second class 2ii

60-69 (B)
Second class 2i

70-79 (A)
First class

80-100 (A+)
High first class

Not successful

Below required
standard

Satisfactory

Good

Very Good

Excellent

Outstanding

Knowledge and
understanding
30%

Depth of
knowledge and
understanding
Engagement
with subject
specific theories,
paradigms,
concepts, and
principles

The work
demonstrates a
limited and/or
substantially
inaccurate or no
understanding of
the following
Knowledge of
product or service
and the process for
generating ideas

The work
demonstrates
insufficient ability
and understanding
of the following
Knowledge of
product or service
and the process for
generating ideas

The work
demonstrates
sufficient ability
and understanding
of the following
Knowledge of
product or service
and the process for
generating ideas

The work
demonstrates
consistent and
confident ability
and understanding
of the following
Knowledge of
product or service
and the process for
generating ideas

The work
demonstrates
highly proficient
ability and
understanding of
the following
Knowledge of
product or service
and the process for
generating ideas

The work
demonstrates
highly
accomplished
ability of the
following
Knowledge of
product or service
and the process for
generating ideas

The work
demonstrates
exceptional ability
of the following
Knowledge of
product or service
and the process for
generating ideas
Intellectual
property rights and
or protection

Background
investigation,
analysis,
research

Intellectual
property rights and
or protection
Type of
organisation (legal
structure)

Type of
organisation (legal
structure)

Analysis and
criticality 20%
Logic and
argument
Use and range of
independently
selected sources
Analysis and
synthesis
Analytical
reflection
Problem-solving
and decision
making
Organisation and
communication
of ideas and
evidence
Creativity

The work
demonstrates a
limited and/or
substantially
inaccurate or no
understanding of
the following:
Industry
attractiveness
analyses
Feasibility of
product or service
Articulation of
Market
opportunities
Customers and
competitors for the
proposed business
Plans for obtaining
resources
including
breakdown of start
up cost.

The work
demonstrates
insufficient ability
and understanding
of the following
Industry
attractiveness
analyses
Feasibility of
product or service
Articulation of
Market
opportunities
Customers and
competitors for the
proposed business
Plans for obtaining
resources
including
breakdown of start
up cost.

The work
demonstrates
sufficient ability
and understanding
of the following
Industry
attractiveness
analyses
Feasibility of
product or service
Articulation of
Market
opportunities
Customers and
competitors for the
proposed business
Plans for obtaining
resources
including
breakdown of start
up cost.

The work
demonstrates
consistent and
confident ability
and understanding
of the following
Industry
attractiveness
analyses
Feasibility of
product or service
Articulation of
Market
opportunities
Customers and
competitors for the
proposed business
Plans for obtaining
resources
including
breakdown of start
up cost.

The work
demonstrates
highly proficient
ability and
understanding of
the following
Industry
attractiveness
analyses
Feasibility of
product or service
Articulation of
Market
opportunities
Customers and
competitors for the
proposed business
Plans for obtaining
resources
including
breakdown of start
up cost.

The work
demonstrates
highly
accomplished
ability of the
following
Industry
attractiveness
analyses
Feasibility of
product or service
Articulation of
Market
opportunities
Customers and
competitors for the
proposed business
Plans for obtaining
resources
including
breakdown of start
up cost.

The work
demonstrates
exceptional ability
of the following
Industry
attractiveness
analyses
Feasibility of
product or service
Articulation of
Market
opportunities
Customers and
competitors for the
proposed business
Plans for obtaining
resources
including
breakdown of start
up cost.

Application and
Practice 30%
Development
and/or application
discipline-specific
specialist skills
Accuracy,
coordination, and
proficiency in
completion of
practical
tasks/processes
Technical, creative
and/or artistic skills
Presentation of
research findings
and use of data

The work
demonstrates a
limited and/or
substantially
inaccurate or no
understanding of
the following:
Practicality of the
product or service
Feasibility
conducted and
why this business
is feasible
General business
creativity and
innovative ideas
Skills requirement
analysis
Sources of funding
Projected cash
flow and income
statements
How could
management
information system
be used
Vision for the
business

The work
demonstrates
insufficient ability
and understanding
of the following
Practicality of the
product or service
Feasibility
conducted and
why this business
is feasible
General business
creativity and
innovative ideas
Skills requirement
analysis
Sources of funding
Projected cash
flow and income
statements
How could
management
information system
be used
Vision for the
business

The work
demonstrates
sufficient ability
and understanding
of the following
Practicality of the
product or service
Feasibility
conducted and
why this business
is feasible
General business
creativity and
innovative ideas
Skills requirement
analysis
Sources of funding
Projected cash
flow and income
statements
How could
management
information system
be used
Vision for the
business

The work
demonstrates
consistent and
confident ability
and understanding
of the following:
Practicality of the
product or service
Feasibility
conducted and
why this business
is feasible
General business
creativity and
innovative ideas
Skills requirement
analysis
Sources of funding
Projected cash
flow and income
statements
How could
management
information system
be used. Vision for
the business

The work
demonstrates
highly proficient
ability and
understanding of
the following
Practicality of the
product or service
Feasibility
conducted and
why this business
is feasible
General business
creativity and
innovative ideas
Skills requirement
analysis
Sources of funding
Projected cash
flow and income
statements
How could
management
information system
be used. Vision for
the business

The work
demonstrates
highly
accomplished
ability of the
following :
Practicality of the
product or service
Feasibility
conducted and
why this business
is feasible
General business
creativity and
innovative ideas
Skills requirement
analysis
Sources of funding
Projected cash
flow and income
statements
How could
management
information system
be used. Vision for
the business

The work
demonstrates
exceptional ability
of the following
Practicality of the
product or service
Feasibility
conducted and
why this business
is feasible
General business
creativity and
innovative ideas
Skills requirement
analysis
Sources of funding
Projected cash
flow and income
statements
How could
management
information system
be used
Vision for the
business

Transferable
skills 20%
Written, verbal and
electronic
communication
Numeracy and
digital literacy
Personal
motivation,
organisation, and
time-management

The work
demonstrates a
limited and/or
substantially
inaccurate or no
understanding of
the following:
Written
communication
skills
Personal
motivation for
choice of business
Ability to
summarise main
points
Structure,
refencing,
coherence

The work
demonstrates
insufficient ability
and understanding
of the following
Written
communication
skills
Personal
motivation for
choice of business
Ability to
summarise main
points
Structure,
refencing,
coherence

The work
demonstrates
sufficient ability
and understanding
of the following
Written
communication
skills
Personal
motivation for
choice of business
Ability to
summarise main
points
Structure,
refencing,
coherence

The work
demonstrates
consistent and
confident ability
and understanding
of the following:
Written
communication
skills
Personal
motivation for
choice of business
Ability to
summarise main
points
Structure,
refencing,
coherence

The work
demonstrates
highly proficient
ability and
understanding of
the following
Written
communication
skills
Personal
motivation for
choice of business
Ability to
summarise main
points
Structure,
refencing,
coherence

The work
demonstrates
highly
accomplished
ability of the
following:
Written
communication
skills
Personal
motivation for
choice of business
Ability to
summarise main
points
Structure,
refencing,
coherence

The work
demonstrates
exceptional ability
of the following :
Written
communication
skills
Personal
motivation for
choice of business
Ability to
summarise main
points
Structure,
refencing,
coherence